Odnoklassniki
Platform · this deep dive is built from the official pages of the platform itself and of the tools that support it.
Overview
Odnoklassniki (OK) is a Russian social network that belongs to the VK holding. It is built around a personal profile and groups: groups have a feed, topics, photo albums, a video player, a "Goods" section, a rating and monetization programmes of their own (the list of help sections about groups).
The main practical feature: the audience here is noticeably older, and the platform bets on that itself. OK's official blog says that its core users are people aged 35 and over, that about half of the audience are older users, and that "the 55+ audience accounts for more than half of all spending on the social network". This is the platform's own claim rather than an independent measurement, but it explains who it makes sense to work here for.
The second feature: creators are paid under published rules with specific thresholds — OK has separate regulations for the creator and video monetization programmes, with revision dates. The third is technical: a significant share of pages is assembled by a script in the browser, so parts of the help section can only be read partially. Where that got in our way, we say so directly.
Who's here
The audience figure is published by the holding. In its press release on the results of the first quarter of 2026 VK reports that the average monthly audience of Odnoklassniki was 33 million users. There is no separate daily audience figure for OK in that release. The same place gives activity figures: users exchanged more than a billion cards and stickers and sent 18.2 billion virtual gifts — 24% more year on year.
Geography: the VK Ads help describes Odnoklassniki as "a social network from VK bringing together users in 220 countries" (ads.vk.ru/help/features/placements). The platform gives no breakdown by country on any publicly accessible page, so "220 countries" should be read as a claim about presence, not about the distribution of the audience.
Languages: the switcher on the legal documents page offers 14 interface languages — Russian, English, Belarusian, Georgian, Ukrainian, Tatar, Kazakh, Armenian, Uzbek, Romanian (separately for Moldova and Romania), Turkish, Tajik, Kyrgyz and German (ok.ru/agreementpage). That is the set of interface languages, not the share of users who speak them.
The age profile and the structure of spending are described by the platform in its own blog (insideok.ru) — see the "Overview" section.
Getting started
Registration is described in the help section "Registration", but the articles themselves are assembled by a script: we got the list of topics, not their texts. We were unable to confirm the age requirements and the confirmation method from an open source.
For a business and for a creator the entry point is a group. The help section "Group settings" lists what can be configured: administration rights, privacy, the main photo and the cover, posting on behalf of the group, banning members from inviting people and creating topics, pre-moderation of topics, disabling comments, showing only administration posts in the feed, the link, the name and the description.
The "Official page" badge is described by the platform in its own blog (a piece dated 1 March 2025): the badge is intended for media personalities, bloggers, popular brands and large organizations. Before submitting an application the blog recommends turning on two-factor protection for your personal profile, and for groups — for the profiles of all administrators, publishing at least 10–15 posts and updating them at least once a week, and adding links to your website and accounts on other social networks. The application is submitted via a form in Jira; if refused, you can apply again.
What you can publish
A group's formats are feed posts, topics, photo albums, video via the built-in player and goods (the help sections).
The platform words its video requirements like this: "the video must be in a supported format, such as MP4 or MOV", "a resolution of at least 720p and an aspect ratio of 16:9, 4:3 or 1:1", the sound "must be clear and free of distortion or background noise" (ok.ru/help/trebovaniya-k-kachestvu-video). There are no duration limits on that page.
A separate document is the "Unified criteria for content monetization on OK". Its navigation page lists the categories that cost material its right to monetization: borrowed content, clickbait, false and unlawful information, explicit, shocking and tragic content, coarse language, spam, hate speech and the promotion of violence, gambling, lotteries and prize promotions, medicine and pharmaceuticals, prohibited goods and services, goods and services harmful to health, as well as quality requirements for photos and video.
By spam the platform means (ok.ru/help/spam) mass actions often used to send advertising messages; fraudulent offers; links to malicious sites; messages and posts that are "duplicated many times"; posts unrelated to the group's subject and material that "carries no particular value for the user".
Native advertising in a group is allowed, but with requirements (ok.ru/help/trebovaniya-k-nativnoi-reklame): it "must not be obviously advertising in character", "must not disguise itself as news", and its texts "must not give the post elements of virality: polls, calls to 'Hit Klass', 'Share this post'". Placing external links in native advertising is prohibited, and internal ones must lead to the object being promoted; claims require "supporting information (a link to research/surveys, clinical studies)".
How to grow
Group rating
The platform describes a rating of its own for groups. Its components, according to the help section, are "Activity", "Engagement", "Diversity" and "Approval", and one of the section's questions is titled exactly "How does the Rating affect feed distribution and a group's success?". The platform does not publish the calculation formula, and the texts of the individual articles in the section are script-driven and did not open for us.
The section "Growing your group" collects the platform's recommendations: promoting posts, gaining an audience, content moderation, impression statistics, interactive mechanics (quizzes, apps) and the "Goods" section. The platform lists its set of promo mechanics in its own blog (insideok.ru): frames for avatars, interactive promo posts in the feed, scheduled posts, mini-apps, virtual gifts and display advertising. Scheduling is a native feature of the platform, not something only external services provide.
Advertising
Advertising on OK is bought in the shared VK Ads dashboard: Odnoklassniki is on the list of placement venues (ads.vk.ru/help/features/placements), where an advertising post with a picture or video is placed among feed entries. The minimum budget threshold is the same across the dashboard: "the minimum value of both the daily and the total limit is 300 roubles" (ads.vk.ru/help/general/start/budget_limits).
Path to monetization
OK does pay creators, and the terms are published with figures.
The creator monetization programme
The current revision of the rules is dated 25.05.2026 (ok.ru/help/pravila-programmy-monetizacii-avtorov). Thresholds for a group: at least 1000 members; growth of at least 200 people over the last month; at least 50% active members a month; at least 30% of members viewing content over a month; fewer than 30% of posts with external links; no more than 1% of posts from users. The reward "is calculated on the basis of the number of impressions of Creative Content together with Advertising and Information Materials" and is credited within 3 working days after the end of the month.
The same document lists the subjects for which the programme is closed: charity, politics, religion, erotica, music and film (except reviews), classified ads, the sale of goods and services, educational organizations, official state institutions.
The application is submitted by a group's administrator via a special form; the system automatically checks compliance with the criteria, the decision arrives in private messages, and final approval is given by the OK team (ok.ru/help/kak-vstupit-v-programmu-monetizacii-avtorov).
The video monetization programme
A separate regulation, dated 12.12.2025 (ok.ru/help/pravila-programmy-monetizacii-video). The requirements: at least 1000 group members; "the presence of one or more videos with a combined total of more than 10,000 views over the last calendar month before the moment the Application is submitted"; an open group; fewer than 30% of posts with external links; fewer than 1% of posts from users. For the video itself: "the running time of the Video Content — from 1 minute", originality, and a ban on advertising goods and services. The reward is calculated on views of the video content and credited no later than 3 working days after the end of the month.
Other methods and payouts
The platform's summary page "How to earn from blogging" (ok.ru/page/how-to-make-money-bloging) lists six methods: monetization in the feed, video monetization, paid access and paid content (a subscription or a one-off payment), donations, donations in live streams and the "Goods" section. For donations it gives a withdrawal minimum — 400 roubles in the account.
Money is withdrawn through the Payouts Dashboard — "VK's official tool for receiving income from monetization", which brings together all connected sources across VK services (ok.ru/help/chto-takoe-kabinet-vyplat). The withdrawal terms (ok.ru/help/kogda-mojno-vyvodit-nakoplennye-sredstva-iz-kabineta-vyplat): earnings are credited once for a calendar month and become available for withdrawal at the start of the next one; the minimum sum is 500 roubles; legal entities and sole traders withdraw 3 times a month (on the 10th, the 20th and the last day), the self-employed at any time; the money is transferred to the settlement account of a legal entity or sole trader or to the bank account of a self-employed person. The legal status requirement matters here: there is no payout method for an ordinary private individual on that page.
For game developers
A separate scheme is rewarded in-game advertising (apiok.ru/apps/features/ads): the user watches a clip in exchange for in-game currency and the developer receives a reward for the impression, and moreover "the user must always have a choice whether to watch the advertisement or to decline". An important detail: "ad impressions to users will not be counted until you have concluded a contract" — what was earned before signing is not recoverable. Non-residents are invited to ask about terms through the game's moderation ticket.
Tools and automation
The official API
The developer portal (apiok.ru) lists: widgets for websites (the "Klass" button, content publishing, profiles, a group widget), a gaming platform with hosting, OAuth authorization, payments and subscriptions, in-game advertising and group applications. Methods are called over REST via GET and POST; there is a Graph API, error handling, a section on application limits and service verification (apiok.ru/dev/methods/). The method groups: applications, authorization, users, friends, communities and groups, photos, video, messages, payments, search, media topics, statistics (apiok.ru/dev/methods/rest).
OK's policy on limits is unusually mild. The documentation writes outright: "for practically all REST methods there are no restrictions on the number and frequency of calls" — individual limits are assigned only if an application negatively affects the operation of the API, and then the error FLOOD_BLOCKED is returned (apiok.ru/dev/limits). Notifications are strictly limited: a user can have up to 6 notifications from an application at once (5 mass and 1 personal), the mass-sending method is limited to 30 calls a day, and the counter resets at 4:00. The same place describes a 32-bit user mask for segmenting mailings.
Third-party services
Support for Odnoklassniki is claimed on their own pages by Onlypult (the platform page: text of up to 32,000 characters with a counter in the editor, up to 10 photos or videos in a post, automatic publishing at a set time) and SMMplanner (the home page names OK among the supported networks and specifies: "With these social networks we work through their official APIs").
These are the services' claims about themselves.
Limits and rules
The legal documents are gathered on a single page (ok.ru/agreementpage): the licence agreement, the privacy policy, the Cookie Policy, the rules on the application of recommendation technologies, the rules for posting in the "Hobbies" section, the rules for handling complaints about the distribution of information in breach of the law, and the standards for protecting children's rights. The texts of the documents themselves are not placed on the page — only links. The "rules on the application of recommendation technologies" were brought about by Russian regulation; the international platforms in our registry have no such document.
Groups do have a sanctions mechanism: the help section "The group is blocked" contains questions about what to do when blocked, whether a moderator can find out the reason and what penalty points are. The article texts are script-driven and did not open for us, so we quote no grounds and no timeframes.
Legal status limits payouts: withdrawing funds is described only for legal entities, sole traders and the self-employed. For in-game advertising, terms for non-residents are not published separately — you are invited to clarify them in the moderation ticket.
Who it's for
The platform suits you if your audience is older than the Russian internet average: that is its main distinction, and the platform says so itself. It suits media outlets and creators for whom predictability matters: the monetization thresholds are published as figures, the regulations carry revision dates, and the minimum withdrawal sum is known. It suits a developer who needs a high call rate: OK's policy on limits is noticeably more liberal than those of its neighbours in the ecosystem.
It does not suit you if you are a private individual without self-employed, sole trader or legal entity status and are counting on payouts. It does not suit groups in subjects closed to the programme — from politics and religion to selling goods and educational organizations. And it does not suit you if you need to study the rules quickly from publicly accessible pages: a significant share of the help section is assembled by a script and cannot be read statically.
Tools for this platform
The list is built from the tools' own facts: every line is a tool's statement that it supports the platform, with the source named. A tool missing from the list only means we have no such statement.
Scheduling and publishing:
- Onlypult — states support; source, checked 2026-07-28
- SMMplanner — analytics, publishing; source, checked 2026-07-28
Statistics and analytics:
- LiveDune — analytics, publishing; source, checked 2026-07-28
- Popsters — analytics; source, checked 2026-07-28
Customer communication:
Social listening:
- Brand Analytics — states support; source, checked 2026-07-28
Verified data
The checked data this deep dive rests on.
Who's here
Russia: Odnoklassniki's average monthly audience (MAU) — 32.6 million users for the 2nd quarter of 2026
investor presentation. Verbatim: «Показатель средней месячной аудитории Одноклассников (ОК) в России во втором квартале 2026 года составил 32.6 млн пользователей»
source, checked 2026-08-17
Belarus: Odnoklassniki's average MAU (monthly audience) for 2022 — 2.3 million; data from OK's official media kit for Belarus, published on the social network's blog on 30 May 2023
the company's official blog or channel. Verbatim: «Средний MAU за 2022 году составляет 2.3 млн»
source, checked 2026-08-17
Kazakhstan: 2.5 million people visit OK monthly — the results of 2018, a publication of Odnoklassniki's official blog dated 4 February 2019
the company's official blog or channel. Verbatim: «Ежемесячно ОК посещают 2.5 миллиона человек»
source, checked 2026-08-17
Uzbekistan: more than 2 million people visit OK monthly — the results of 2018, a publication of Odnoklassniki's official blog dated 4 February 2019 (in a separate blog post dated 28 August 2019 — «более 2 млн уникальных пользователей» of the monthly audience)
the company's official blog or channel. Verbatim: «Ежемесячно OK в Узбекистане посещают более 2 миллионов человек»
source, checked 2026-08-17
HOLDING CLAIM: the average monthly audience of Odnoklassniki in Q1 2026 — 33 million users
There is no separate daily audience figure for OK in the release
source, checked 2026-07-28
HOLDING CLAIM for Q1 2026: more than a billion cards and stickers exchanged; 18.2 billion virtual gifts (+24% year on year)
source, checked 2026-07-28
CLAIM IN THE VK ADS HELP: Odnoklassniki is «a social network from VK bringing together users in 220 countries»
A claim about presence, not about the distribution of the audience
source, checked 2026-07-28
the core users are 35 and older; about 50 % of the audience are older users
PLATFORM CLAIM (its own blog). Not an independent source, but a key distinguishing feature of the platform
source, checked 2026-07-27
the 55+ audience accounts for more than half of all spending on the social network
The platform's claim; for advertisers a substantial argument
source, checked 2026-07-27
Account and access
A compulsory check when creating a profile: you need a phone number not yet linked to another OK page, and you enter a code from an SMS. Verbatim from the help centre: «Для регистрации понадобится номер телефона, который ещё не указан на страницах в ОК» (our translation: registration requires a phone number not already given on pages in OK) and «Одноклассники могут запросить номер телефона или код из SMS в нескольких случаях: при создании аккаунта; при смене номера, который привязан к странице ...; при удалении профиля ...; при покупке ОКов» (our translation: Odnoklassniki may request a phone number or an SMS code in several cases: when creating an account; when changing the number linked to the page; when deleting a profile; when buying OKs). An alternative is named in the same place: «Зарегистрироваться можно и без телефона, через другие сервисы, где у вас есть аккаунт» (our translation: you can also register without a phone, through other services where you have an account) — through VK ID, Mail or Yandex
This is a check at entry rather than the unlocking of deferred features: the OK help centre does not say that confirming the phone opens anything that was closed before it. The quotations are verbatim from the articles «What is a profile on Odnoklassniki?» (updated 12.08.2025), «How do I create a page on Odnoklassniki?» (updated 03.04.2026) and «What to do if Odnoklassniki asks for a phone number?» (updated 30.04.2026)
source, checked 2026-08-07
PLATFORM BLOG CLAIM (01.03.2025): the «Official page» badge is for media personalities, bloggers, popular brands and large organizations; before applying, two-factor protection of the profiles of all administrators, 10–15 posts and updates at least once a week are recommended; the application is submitted via a form in Jira
The platform's official blog, but not a regulatory document
source, checked 2026-07-28
What you can publish
Video. The documentation names neither formats, nor codecs, nor resolution. Only the file size is announced: "Files of a size from 16 KB to 1 GB are supported"
the limit is set on both sides — there is both a minimum (16 KB) and a maximum (1 GB) Quoted text is our translation from Russian.
source, checked 2026-08-04
The duration is limited only for attachments shot on the spot: "VIDEO – a video attachment from the camera (a limit of 3 minutes in length)", "AUDIO_RECORDING – an audio recording from the microphone (a limit of 3 minutes in length)". For video from disk (MOVIE) the documentation names no duration limit
the limit depends on the kind of attachment: what is shot from the camera — 3 minutes, what is uploaded from disk — with no announced limit Quoted text is our translation from Russian.
source, checked 2026-08-04
Audio is described as a kind of attachment and not as a format: "AUDIO_RECORDING – an audio recording from the microphone (a limit of 3 minutes in length)". The documentation names neither a codec, nor a sampling rate, nor a bit rate
only the duration of a recording from the microphone is announced Quoted text is our translation from Russian.
source, checked 2026-08-04
The file size: "Files of a size from 16 KB to 1 GB are supported". The number of photographs at one time is set by the count parameter ("The number of photographs to add. The default value: 1"), but the documentation gives no maximum value. A general reservation about the frequency of calls: "For practically all REST methods there are no restrictions on the number and the frequency of calls. Limits may appear on an individual basis"
the limit on the number of files at a time is not published; on the frequency of calls — https://apiok.ru/dev/limits Quoted text is our translation from Russian.
source, checked 2026-08-04
Content
native scheduling of posts
Flag native_exists: the task is solved with the platform's own tools
source, checked 2026-07-27
video requirements: MP4 or MOV format, a resolution of at least 720p, an aspect ratio of 16:9, 4:3 or 1:1, sound that is «clear and free of distortion or background noise»; the page states no duration limits
source, checked 2026-07-28
native advertising «must not be obviously advertising in character» and «must not disguise itself as news»; «the post must not be given elements of virality: polls, calls to „Hit Klass“, „Share this post“»; external links are prohibited, internal ones must lead to the object being promoted; claims require supporting information
source, checked 2026-07-28
Promotion
frames for avatars, interactive promo posts in the feed, scheduled posts, mini-apps, virtual gifts, display advertising
source, checked 2026-07-27
groups have a Rating; its components are «Activity», «Engagement», «Diversity», «Approval»; the help section asks outright «How does the Rating affect feed distribution and a group's success?»
The formula is not published; the texts of the section's articles cannot be read statically
source, checked 2026-07-28
How the money works here
for game developers there is rewarded in-game advertising: for watching a clip the user receives in-game currency or bonuses, and the developer a reward for the impression. This is monetization of the APPLICATION, not its promotion on the platform
The platform pays game developers, not content creators — a distinction that matters to the reader
source, checked 2026-07-28
ad impressions ARE NOT COUNTED until a contract has been concluded, and no reward at all is paid for impressions made before it was concluded. The contract is concluded via a link for residents of the Russian Federation; non-residents are invited to apply through the game's moderation ticket
A delay with the contract costs something irrecoverable: what was earned before signing is not restored
source, checked 2026-07-28
when advertising monetization is switched on, the rules and recommendations for placing advertising in games on the platform must be observed
source, checked 2026-07-28
Who is admitted. "The minimum number of Group members is 1,000 people"; the minimum growth over the last month is 200 members; "The minimum share of active Group members over the last calendar month before the Application is submitted is 50%"; at least 30% of members must view the content monthly; "The share of external links (links leading to third-party resources) in posts in the Group feed is less than 30%"; no more than 1% of publications from the users themselves; mandatory two-factor authentication for the administrator; the community must be open
the application is submitted by the group administrator; the requirements are set for the group, not for the personal profile Quoted text is our translation from Russian.
source, checked 2026-08-04
When they pay. The commission is credited "no later than 3 (three) business days from the end of each calendar month"; funds are withdrawn through the "Payouts dashboard". For paid access and donations, withdrawal is daily
monthly accrual under the creator program, daily withdrawal for donations Quoted text is our translation from Russian.
source, checked 2026-08-04
Monetization in the feed ("creators receive money for each view of content in the group feed"); video monetization (a percentage of the advertising in videos longer than a minute); "Paid access" — closed posts for paying subscribers; "Paid content" — a separate feed by subscription or one-off payment; donations and crowdfunding inside OK; DonationAlerts for live streams; selling goods through catalogues
seven mechanics listed by the platform itself on the page for bloggers Quoted text is our translation from Russian.
source, checked 2026-08-04
External links are limited in quantity: the share of posts with links to third-party resources in the group feed must be "less than 30%". Advertising content itself is excluded from monetization: "Creative content must not be advertising and must not include advertisements". A separate requirement: content must not be created "wholly or predominantly using artificial intelligence technologies"
there is no direct ban on affiliate links, but no commission is credited for advertising posts Quoted text is our translation from Russian.
source, checked 2026-08-04
RULES OF THE CREATOR MONETIZATION PROGRAMME (revision of 25.05.2026): at least 1000 members; growth of at least 200 people over the last month; at least 50% active members a month; at least 30% of members viewing content over a month; fewer than 30% of posts with external links; no more than 1% of posts from users
NEWER than the earlier database records: the document carries a revision date
source, checked 2026-07-28
the reward «is calculated on the basis of the number of impressions of Creative Content together with Advertising and Information Materials» and is credited within 3 working days after the end of the month
source, checked 2026-07-28
the programme is closed to the subjects: charity, politics, religion, erotica, music and film (except reviews), classified ads, the sale of goods and services, educational organizations, official state institutions
A substantial restriction: whole niches are excluded regardless of the size of the group
source, checked 2026-07-28
RULES OF THE VIDEO MONETIZATION PROGRAMME (revision of 12.12.2025): at least 1000 group members; «the presence of one or more videos with a combined total of more than 10,000 views over the last calendar month before the moment the Application is submitted»; an open group; fewer than 30% of posts with external links; fewer than 1% of posts from users; «the running time of the Video Content — from 1 minute»
The programme is in force: the document has a revision date
source, checked 2026-07-28
the minimum withdrawal amount from the Payouts Dashboard is 500 roubles; earnings are credited once for a calendar month and become available for withdrawal at the start of the next one
source, checked 2026-07-28
legal entities and sole traders withdraw funds 3 times a month (on the 10th, the 20th and the last day), the self-employed at any time; the money goes to the settlement account of a legal entity or sole trader or to the bank account of a self-employed person
There is no payout method for an ordinary private individual on the page
source, checked 2026-07-28
the Payouts Dashboard is «VK's official tool for receiving income from monetization»; it allows funds to be withdrawn from all connected sources across VK services at once
source, checked 2026-07-28
on the platform's summary page about earning, the withdrawal minimum for donations is given as 400 roubles in the account
The page monetization.ok.ru redirects here (301)
source, checked 2026-07-28
the platform lists six ways of earning: monetization in the feed, video monetization, paid access, paid content, donations (including in live streams), the «Goods» section
source, checked 2026-07-28
Creator's share. The percentage is not named: income is calculated "on the basis of the number of impressions of Creative content together with Advertising and information materials". For video it says only that creators "receive a percentage of the advertising shown on each video longer than a minute", without stating the size of the percentage
the size of the share is not published on OK's official pages Quoted text is our translation from Russian.
source, checked 2026-08-04
Payout minimum. For paid access and donations: "Funds will be withdrawn daily from 400 roubles in the account". For the creator monetization program, the minimum payout amount is not named in the rules
the 400 ₽ threshold relates to paid access and donations, not to the creator monetization program Quoted text is our translation from Russian.
source, checked 2026-08-04
Restrictions
spam is taken to mean mass actions for sending advertising messages, fraudulent offers, links to malicious sites, messages and posts duplicated many times, posts unrelated to the group's subject and material that «carries no particular value for the user»
source, checked 2026-07-28
the «Unified criteria for content monetization» list the categories that deprive material of the right to monetization: borrowed content, clickbait, false and unlawful information, explicit, shocking and tragic content, coarse language, spam, hate speech, gambling, lotteries, medicine and pharmaceuticals, prohibited goods and services, goods harmful to health
The list of categories was read; the texts of the individual articles are assembled by a script
source, checked 2026-07-28
Moderation
No formal ladder is announced. The help centre distinguishes temporary restrictions of features — «временное ограничение на комментирование или отправку сообщений» (verbatim; our translation: a temporary restriction on commenting or sending messages; the page is not blocked in that case) — from blocking the profile: the notice «Заблокирован за нарушение правил пользования сайтом» (blocked for breaching the site's rules of use) means that «доступ к профилю ограничен за нарушение условий Лицензионного соглашения ОК» (verbatim; our translation: access to the profile is restricted for breaching the terms of the OK licence agreement).
The lengths of restrictions and the number of warnings are not published; ok.ru's robots does not forbid /help.
source, checked 2026-08-07
«Чтобы узнать, есть ли шанс восстановить профиль, напишите в поддержку. Мы рассмотрим вашу ситуацию индивидуально и ответим, как можно решить проблему. Мы всегда стараемся объяснить, почему произошла блокировка, и предложим варианты дальнейших действий» (verbatim; our translation: to find out whether there is a chance of restoring the profile, write to support. We will consider your situation individually and reply on how the problem can be solved. We always try to explain why the block happened and will suggest options for what to do next).
Submission goes through the support request form in the help centre; there is no separate deadline for submitting.
source, checked 2026-08-07
Legal
the licence agreement; the privacy policy; the RULES ON THE APPLICATION OF RECOMMENDATION TECHNOLOGIES; the rules for posting in the «Hobbies» section; the rules for handling complaints about unlawful information; the standards for protecting children
The «Rules on the application of recommendation technologies» is a document brought about by Russian regulation; the international platforms in the registry have no such separate document
source, checked 2026-07-27
the licence agreement and the privacy policy have a published HISTORY OF CHANGES
Useful for monitoring: changes to the rules can be tracked from the official history rather than by diffing pages
source, checked 2026-07-27
the legal documents page lists: the licence agreement, the privacy policy, the Cookie Policy, the rules on the application of recommendation technologies, the rules for posting in the «Hobbies» section, the rules for handling complaints about the distribution of information in breach of the law, the standards for protecting children's rights. The texts of the documents are not placed on the page
Refines the earlier database record: the Cookie Policy has been added
source, checked 2026-07-28
API access
widgets for websites, HTML5 games, OAuth authorization, payments and subscriptions, in-game advertising
source, checked 2026-07-27
OAuth
source, checked 2026-07-27
REST methods via GET and POST, a Graph API, error handling, an «Application limits» section, service verification
source, checked 2026-07-27
for practically all REST methods there are NO restrictions on the number and frequency of calls; limits are assigned individually if an application affects the operation of the system adversely
An unusually liberal policy — the opposite of MAX
source, checked 2026-07-27
up to 6 notifications for a user at once (5 mass and 1 personal); the sendMass method — up to 30 calls a day; the counter resets at 4:00
source, checked 2026-07-27
a 32-bit user mask for segmenting the audience of mailings
source, checked 2026-07-27
groups of REST methods: applications, authorization, users, friends, communities and groups, photos, video, messages, payments, search, media topics, statistics
The specific methods for posting to a group's wall were not checked
source, checked 2026-07-28
creating an application is required; the details of approval are not disclosed on the page
source, checked 2026-07-27
a section on application limits exists; the values are not given on the overview page
source, checked 2026-07-27
Languages
the interface language of the home page: ru
The language is taken from the markup attribute, the versions from hreflang
source, checked 2026-07-28
the switcher offers 16 interface languages: Russian, English, Belarusian, Georgian, Ukrainian, Tatar, Kazakh, Armenian, Uzbek, Romanian (Moldova), Azerbaijani, Romanian (Romania), Turkish, Tajik, Kyrgyz and German
The set of languages describes the platform's coverage better than its country of registration: two separate entries for Romanian — Moldova and Romania
source, checked 2026-07-28
the switcher on the legal documents page offers 14 interface languages: Russian, English, Belarusian, Georgian, Ukrainian, Tatar, Kazakh, Armenian, Uzbek, Romanian (Moldova and Romania), Turkish, Tajik, Kyrgyz, German
DISCREPANCY with the earlier database record (16 languages as of 27.07.2026): on re-reading on 28.07 the count was 14. The cause of the discrepancy has not been established — possibly a different split of Romanian and a different counting method
source, checked 2026-07-28
metrics
OK deliberately does not call impressions impressions, verbatim: ««Отрисовки» — количество загрузок контента в ленту» (our translation: «renderings» — the number of times content is loaded into the feed) and «Поскольку нельзя утверждать, что пользователь видел пост, в статистике ОК этот показатель называется именно «отрисовки», а не «показы»» (our translation: since it cannot be asserted that the user saw the post, in OK's statistics this metric is called precisely «renderings» rather than «impressions»)
insideok.ru is Odnoklassniki's own official media project; in the API documentation (apiok.ru/dev/methods/rest/group/group.getStatTrends) the fields renderings/reach/engagement are listed with no textual definitions; the quotations were checked against the HTML
source, checked 2026-08-07
Verbatim: «Охват — число пользователей, которым хотя бы раз был показан контент из группы» (our translation: reach — the number of users who were shown content from the group at least once); it is counted in unique users and split into two parts: «теперь охват делится на участников группы и людей вне сообщества» (our translation: reach is now divided into members of the group and people outside the community)
In the API the group corresponds to the fields reach, reach_own, reach_earned, reach_mob, reach_web and others (apiok.ru, group.getStatTrends)
source, checked 2026-08-07
Verbatim: «Вовлеченность — число тех, кто заходил в группу, открывал контент или оставлял обратную связь» (our translation: engagement — the number of those who visited the group, opened content or left feedback); the engagement rate, verbatim: «Рассчитывается как среднее по дням за последнюю неделю по формуле: (комментарии + «классы!» + поделились) * 100 / количество участников» (our translation: calculated as a daily average over the last week by the formula (comments + «likes» + shares) * 100 / number of members); separately «Обратная связь — число людей, которые хотя бы раз комментировали, ставили «Класс!» или поделились контентом» (our translation: feedback — the number of people who at least once commented, liked or shared content)
Engagement is counted «in people» (unique); it also includes opening a topic and listening to music and video — «было решено учитывать все вместе, а не только стандартные метрики, входящие в обратную связь» (our translation: it was decided to count everything together rather than only the standard metrics that make up feedback)
source, checked 2026-08-07
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