Platform restrictions: what switching tools will not change
What is collected here is set by the platforms themselves. No tool gets around it — and a catalogue that promises otherwise is misleading. Every line carries a link to the platform's documentation.
What no tool can do
LinkedIn. the API allows mentions only from a company page's posts, and only of those who follow that page. Independently confirmed by two services (Buffer, Planable) source, checked 2026-07-27
TikTok. the API gives no access to the platform's music library: trending sounds and native effects are unavailable to ANY external service. Confirmed independently by two services (Buffer, Planable) source, checked 2026-07-27
wechat. over uploaded content the platform obtains a PERPETUAL, non-exclusive, transferable, sublicensable and royalty-free licence for the whole world: to copy, store, process, modify, translate, distribute and publish it by any means, including means not yet invented. Ownership meanwhile stays with the author, and the platform undertakes not to sell the content to third parties source, checked 2026-07-28
File requirements
Instagram. for publishing through the API only JPEG is supported: «JPEG is the only image format supported»; extended variants (MPO, JPS) are not supported source, checked 2026-07-28
Threads. "Format: JPEG and PNG image types are the officially supported formats for image posts", "File Size: 8 MB maximum", "Aspect Ratio Limit: 10:1", "Minimum Width: 320 (will be scaled up to the minimum if necessary)", "Maximum Width: 1440 (will be scaled down to the maximum if necessary)", "Height: Varies (depending on width and aspect ratio)", "Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB" source, checked 2026-08-04
Threads. "Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file", "Video Codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling", "Frame Rate: 23-60 FPS", "Picture Size: Maximum Columns (horizontal pixels): 1920", "Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space", "Video Bitrate: VBR, 100 Mbps maximum", "File Size: 1 GB maximum" source, checked 2026-08-04
Threads. a file is not uploaded to the API directly: the image or video must sit on a PUBLIC server, and the platform fetches it by URL source, checked 2026-07-28
How much you can publish
Facebook. the app limit is a rolling one-hour window given by the formula «Calls within one hour = 200 * Number of Users», where Number of Users is the number of unique daily active users of the app. This is a limit PER APP, not per user source, checked 2026-07-28
Instagram. no more than 100 posts through the API per rolling 24 hours per account; the limit is applied when a media container is published source, checked 2026-07-28
Instagram. no more than 100 posts through the API per rolling 24 hours; current usage can be queried with the separate content_publishing_limit endpoint. A prepared post that is not published within 24 hours is marked as expired source, checked 2026-07-28
Pinterest. the unit of counting changes with the access tier: on trial the limits are counted in calls per DAY per application, on standard — in calls per MINUTE per user and application source, checked 2026-07-28
Threads. Named by a number. Word for word: "Threads profiles are limited to 250 API-published posts within a 24-hour moving period. Carousels count as a single post. This limit is enforced on the POST /{threads-user-id}/threads_publish endpoint when attempting to publish a media container. We recommend that your app also enforces the publishing rate limit, especially if your app allows app users to schedule posts to be published in the future." On the page about posts the same number: "Profiles are limited to 250 published posts within a 24-hour period" source, checked 2026-08-04
Threads. "Text posts are limited to 500 characters", and moreover it is not characters that are counted but bytes for part of the symbols: "Emojis are counted as the number of UTF-8 bytes". The topic of a post is set by a separate field with a limit of its own: "Topic tags must be at least 1 character and no more than 50 characters long"; a full stop and an ampersand are forbidden in a topic, and in a topic inside the text a space, a tab, a line break, @, !, ?, a comma, a semicolon and a colon are forbidden as well source, checked 2026-08-04
Threads. the limit per rolling 24 hours: «Calls within 24 hours = 4800 * Number of Impressions», where Impressions is the number of times the account's content landed on someone's screen in a day; the minimum impressions value is taken as 10 source, checked 2026-07-28
Threads. no more than 250 publications per 24 hours per profile; a carousel post counts as ONE publication source, checked 2026-07-28
Viber. broadcasting to several recipients: no more than 300 addressees in the list, rate — 500 requests per 10 seconds source, checked 2026-07-28
WhatsApp. Business Management API: 200 calls per hour by default per app and per business account (WABA); for active WABAs with at least one registered number — 5000 calls per hour source, checked 2026-07-28
discord. the overall limit is 50 requests per second per application; without an authorization header the limit is counted per client address. Interaction endpoints do NOT fall under the overall limit source, checked 2026-07-28
x-twitter. the platform names no daily limits: limits are set per endpoint on fifteen-minute windows. Separate limits apply per user (when acting on behalf of a user) and per app (when acting on behalf of an app); the remainder is visible in the response headers, and an overrun gives a 429 with code 88 source, checked 2026-07-28
youtube. the default daily allowance: 100 search calls, 100 video uploads and 10,000 units for all the other endpoints together. Any request, including a failed one, costs at least one unit; the allowance can be extended on application source, checked 2026-07-28
Posts that nobody sees
Pinterest. on the trial access tier the Pins and boards created through the API are VISIBLE ONLY TO THEIR CREATOR: the platform calls them sandbox entities. For others to see the publications, the application has to be moved to the standard access tier source, checked 2026-07-28
Threads. posts obtained through the API may only be shown in an app «solely to the person who created it» — that is, feeds of other people's posts cannot be built source, checked 2026-07-28
kakaotalk. until permission is granted, an app and its test copies can send messages ONLY to members of their own development team. From the app's side the send succeeds — but only your own people can receive it source, checked 2026-07-28
Entry barrier
Facebook. you can publish ONLY to a page (published or unpublished) that carries the CREATE_CONTENT task; publishing to a personal profile through the Pages API is not provided for source, checked 2026-07-28
LINE. the number of free messages depends on the official account's subscription plan, and THE PLAN ITSELF differs by country and region. The plans page is available only in Japanese source, checked 2026-07-28
Pinterest. working with the API requires a BUSINESS account, a confirmed email and acceptance of the Developer Terms of Service source, checked 2026-07-28
Pinterest. the application goes through review: the request is considered every business day, and an approval or refusal email follows source, checked 2026-07-28
Reddit. COMMERCIAL use requires a separate agreement: «If you are interested in using the Data APIs for commercial purposes, research in excess of rate limits, or for any use that is not expressly permitted under the Data API Terms, then you will need to enter into a separate agreement with Reddit» source, checked 2026-07-28
Reddit. the age threshold is set as a double condition: at least 13 years old AND at least the minimum age required by the laws of the user's country; for adult material — at least 18 source, checked 2026-07-28
Viber. since 5 February 2024 bots are created ONLY on commercial terms: «since 5.02.24, Viber bots can only be created on commercial terms» — an application to Rakuten Viber is required source, checked 2026-07-28
discord. from 10 June 2026 the threshold for mandatory review is counted by NUMBER OF USERS rather than servers: if an application is seen by more than 10,000 unique users across all servers combined, it must apply for access to privileged intents. The previous threshold was 100 servers source, checked 2026-07-28
max-messenger. connecting to the partner platform — chatbots, mini-apps and channels — is available ONLY to legal entities, sole traders and self-employed individuals who are residents of the Russian Federation; a private individual without such a status is shut out source, checked 2026-07-28
vkontakte. the platform may terminate an application's access to the public API in whole or in part, including by blocking, WITHOUT NOTICE, in the event of a breach of the rules source, checked 2026-07-28
wechat. registration and use of the platform are PROHIBITED to three categories: those convicted of crimes against children or sexual offences; anyone under 13 or below the age of majority in their jurisdiction; those whose account the platform has previously closed with notice that they are barred from using its services source, checked 2026-07-28
x-twitter. the platform has an X Official Partner programme: a directory of services built on the X API (analytics, moderation, ad management). Participation is BY INVITATION, after an «extensive evaluation», and members undergo continuous re-evaluation source, checked 2026-07-28
Who you can message
LINE. messages are sent only to those who have added the official account as a friend source, checked 2026-07-28
kakaotalk. messages can be sent through programmatic access ONLY between users of one and the same app — to friends who use the same service, or to yourself. Broadcasting to arbitrary users is not provided for by the platform source, checked 2026-07-28
Limits on earnings
LINE. Messaging API rates depend on the COUNTRY or region; there is a free plan and plans with a fixed monthly fee, each including its own quota of free messages, above which messages are paid for separately source, checked 2026-07-28
Reddit. certain TOPICS are excluded from payouts even where such content is allowed on the platform: «certain topics are ineligible from receiving monetary payouts even if the content is otherwise allowed» source, checked 2026-07-28
Reddit. if eligibility is lost, payouts are suspended or stopped, and this can affect amounts ALREADY ACCRUED but not yet paid out source, checked 2026-07-28
Twitch. the subscription price is tied to the cost of living in the VIEWER's country: “Twitch subscription prices are adjusted to reflect the cost of living where subscribers reside” source, checked 2026-07-28
odnoklassniki. ad impressions ARE NOT COUNTED until a contract has been concluded, and no reward at all is paid for impressions made before it was concluded. The contract is concluded via a link for residents of the Russian Federation; non-residents are invited to apply through the game's moderation ticket source, checked 2026-07-28
wechat. for users in the European Union and the United Kingdom: a refund for a product bought from the platform is possible on application within 14 days of the purchase date, and only the unused part is refunded. For a downloadable or streamed product no refund is due at all once downloading or playback has begun source, checked 2026-07-28
What needs ongoing attention
LinkedIn. every request must carry a version header in YYYYMM format (LinkedIn-Version) and X-Restli-Protocol-Version: 2.0.0 source, checked 2026-07-28
Reddit. the additional terms of individual services OVERRIDE the general ones where they differ: paid services and digital goods are governed by the «Reddit Econ Terms», programmatic access by the «Reddit Developer Terms», and participation in payout programmes by the «Earn Terms». The platform's list of documents also includes separate «Jurisdiction Specific Terms» source, checked 2026-07-28
discord. access, once granted, must be RE-CONFIRMED ANNUALLY through the developer portal; you are warned about the deadline in advance. While the review is in progress the application keeps working with the intents it requested source, checked 2026-07-28
discord. the terms and disputes are governed by the law of the United States and the State of California; non-arbitrable disputes are heard exclusively by the court of New Castle County, Delaware, and by no other. For consumers in the European Union it is stipulated that this does NOT affect their mandatory rights under local law source, checked 2026-07-28
discord. additional terms for individual products and services TAKE PRECEDENCE over the general ones where they diverge source, checked 2026-07-28
max-messenger. a bot is created after connecting to the platform, creating an organisation profile and VERIFYING IT; the bot then goes through moderation and only after that becomes available to users source, checked 2026-07-28
vkontakte. three token types: service (on behalf of the application, no expiry, server-side only), user (on behalf of a person, valid for ONE HOUR), community token (on behalf of a community or public page, no expiry) source, checked 2026-07-28
vkontakte. on 2 April 2026 a policy update was announced: integrations are obliged to use ONLY the methods in the official documentation and to observe the limits; unpublished methods will be restricted in stages source, checked 2026-07-28
wechat. goods and services whose circulation the platform may restrict or prohibit entirely at its discretion are specified separately: medicines and narcotic substances, firearm parts and ammunition (including files for 3D printing), trade in human organs and blood, alcohol and tobacco, cosmetic procedures and weight-loss products source, checked 2026-07-28
wechat. the grounds for suspending or closing access are listed broadly: maintenance, changes to the service, suspected breach of the terms, risk to the platform or other users, the threat of third-party claims, harm to the platform's reputation, PROLONGED NON-USE and — to the extent permitted by law — any other reason at its own discretion source, checked 2026-07-28
wechat. the country-specific sections of the terms do not supplement the general rules but OVERRIDE them wherever they differ. There are four sections: the United States, Australia, the European Union with the United Kingdom, Singapore source, checked 2026-07-28