Tap.az
Platform · this deep dive is built from the official pages of the platform itself and of the tools that support it.
Overview
Tap.az is an Azerbaijani classifieds board. The platform describes its mission like this: to create a universal classified ads platform in Azerbaijan where anyone can buy or sell anything — from clothes and furniture to electronics and cars. The same page clarifies that ads are placed mainly by private individuals, but the site is of interest to companies and entrepreneurs too, so brand-new goods also turn up here.
The model is the classic one for classifieds: the transaction happens off the platform, and buyer and seller get in touch by phone. The platform takes no cut of a sale — it sells visibility. Each category is allotted a limited number of free ads; anything above the limit, and anything that should appear higher up, costs money.
The operator is named directly: the service is run by DİGİTAL CLASSİFİEDS MMC, tax number 1405631661, registered under the law of the Republic of Azerbaijan. The site's footer gives the year operations began — 2008.
Who's here
What is known for certain is geography and languages. The site runs in two languages: Azerbaijani at tap.az and Russian at ru.tap.az. The cities in the filter cover the whole country: Baku, Sumgait, Khirdalan, Ganja, Guba, Khachmaz, Gusar, Gabala, Sheki, Mingachevir, Lankaran and dozens of others — including Nakhchivan, Khankendi, Shusha and Khojaly.
The structure of the catalogue says more about the audience profile than figures would. The largest sections are electronics, home and garden, vehicles, car parts, real estate, services and business, personal items, hobbies and leisure, household appliances, mobile phones, children's goods, animals, jobs and school supplies.
Getting started
Registration is built around a phone number. You can post an ad without signing in, but to send it for review you will have to confirm the number you gave; after confirmation you are logged in automatically, and the ad goes to moderation already from your profile. Signing in to the account is likewise done by phone number.
A strict rule worth knowing in advance: one individual or legal entity may have only one account. Accounts that technical analysis finds to belong to a single user are treated by the system as duplicates and automatically deleted or blocked. Renting out an account or transferring it is likewise forbidden. Changing the contacts on an active account should be done not by creating a new one but by contacting support.
A company storefront
For business there is a "Shop" product — a branded page in a separate section. To post ads on behalf of a shop or a company you must buy one of the paid packages; a package runs for 30 days, and the ads must match the field of activity stated at registration. Setup is not self-service but goes through the sales department.
The platform publishes the contents of the packages. The entry level is "Mini": a branded page, a branded icon on listing cards, 100 ads on the balance, a bonus balance of 150 AZN for paid services, a 10% discount on paid services and dedicated support; the price is 150 AZN including VAT. The top one is "Platinum+": 4,500 ads, a bonus balance of 1,800 AZN, a 35% discount; the price is 1,800 AZN including VAT. Between them sit Basic (300 AZN), Silver (500), Gold (800) and Platinum (1200). The general conditions: a package term of 30, 60 or 90 days, payment 100% in advance, a cancelled balance is not refunded, and the price table itself "is informative in nature and does not constitute a public offer".
What you can publish
An ad's lifetime is 30 days, after which it is automatically unpublished and moves to the "Expired" tab.
The title: a maximum of 100 characters, the product name with make and model; capital letters in every word (apart from abbreviations), contact details, non-alphabetic characters and strings of repeated keywords are forbidden. Words such as "new", "beautiful" or "used" are not allowed in the title — their place is in the description.
Photos: up to 40 photos in every section, optimal size 800×600; photos must not carry logos, other sites' interfaces, advertising or contacts. Real photographs of the item are mandatory in the categories vehicles (the car must be photographed on the territory of Azerbaijan), real estate, animals, and also for air conditioners, refrigerators, washing machines and mobile phones.
How to grow
Organic growth on Tap.az is limited by design: an ad sinks down as new ones appear. The platform explains it plainly: an ad's position depends on many factors — the date of publication, the match to the search query and the services applied.
The "Bump" service returns an ad to the top: it moves to first place in the "Latest ads" block and in search results, and the publication date is replaced with the date the service was applied. Prices: 3 bumps (one every 8 hours) — from 0.50 to 1.50 AZN depending on the category; 9 bumps — from 1 to 2 AZN; 15 — from 1.50 to 3; 21 — from 2.40 to 4; 30 — from 2.50 to 5; 90 bumps — 14 AZN. A side effect: the service extends the listing period — "Bump 3 times" adds 1 day, "Bump 30 times" adds 10 days.
The "VIP" service places an ad in a separate block at the top of the results: on the full version of the site the block shows up to 7 ads at once, on the mobile version up to 4; in the app the block repeats every 36 ads. As a bonus, "Bump" is applied once every 24 hours. Prices: VIP for 1 day — from 2 to 3 AZN, for 5 days — from 3 to 6, for 15 days — from 7.50 to 15, for 30 days — from 12.50 to 25 AZN.
Path to monetization
Tap.az does not pay authors: this is not a media platform but a classifieds board. A user's earnings are the direct sale of goods or services to a buyer, and the platform takes no part in the settlement.
The platform itself earns from three things. The first is limits. A limit is the number of ads you may place free of charge over 30 days in a particular category; those who exceed the limit place ads only through paid services or wait for a slot to free up. The limits are tight: passenger cars — 1 free ad per 30 days, mobile phones — 2, apartments — 2, clothing and footwear — 10, dating — 0. Paid placement above the limit costs from 0.50 AZN for a single ad in the clothing section to 6 AZN for a job vacancy and 3 AZN for a passenger car.
The second is promotion: "Bump", "VIP" and "Premium" are described as separate paid services. The third is business packages from 150 to 1,800 AZN.
The refund rules are unambiguous: money for paid services is not refunded once the service has been rendered; the start of a service cannot be postponed, and the service itself cannot be moved to another ad. Moreover, an ad with a paid service may be blocked for breaking the rules, and in that case the money is not refunded.
Tools and automation
Tap.az has no official API: there is no developer section, and programmatic access is not mentioned in the offer document.
The work is done by hand — through the site, the mobile version or the app. The platform describes all three ways of posting an ad separately. For business accounts there is a "Business" tab in the account area, where packages are bought, and an internal balance: shops and companies are allowed to pay from it in addition to other payment methods.
Support works to a schedule: the technical support phone lines are available Monday to Friday from 09:00 to 18:00 and on Saturday from 09:00 to 13:00; when you get in touch you need to give the ad number.
Limits and rules
- One user, one account. Duplicates are identified by technical analysis and blocked automatically.
- Repeats. Ads with identical or closely similar content are not published; trying to get around this with new contact details leads to the ads being deleted and the account blocked.
- Editing. A single ad can be edited 2 times per 24 hours; editing does not bump it; replacing the item with a different one is forbidden.
- Moderation. Review takes up to 2 hours, usually a couple of minutes; for every rejected ad an email arrives with the reason.
- Blacklist. A first breach brings a warning, a repeat a temporary block, and after that a permanent blacklisting; contact details cannot be removed from it. It is separately stated that you can be blacklisted for disrespectful treatment of an operator or moderator.
- Law. The relationship is governed by the public offer, edition 2.0 of 14 February 2024, under the law of the Republic of Azerbaijan.
Who it's for
Suits you if you sell one-off items or services in Azerbaijan and need local traffic with no commission on the deal. One or two posts a month are free in most categories, and that is enough for a private seller.
Suits a small business that can afford a package: a branded page, a stock of ads and a discount on promotion solve the limit problem in one go.
Does not suit you if you have a broad product range and no budget: a limit of 1–2 free ads per 30 days in the most lucrative categories makes free trading impossible. Does not suit automation: there is no API. And it is entirely unsuited to auctions and wanted-to-buy ads — both are directly forbidden.
Verified data
The checked data this deep dive rests on.
About the platform
the platform describes itself as follows: «Tap.az – pulsuz elanlar, geniş imkanlar! Avtomobillər, Daşınmaz əmlak, Telefonlar, Xidmətlər – almaq və satmaq heç vaxt bu qədər asan olmayıb!»
Self-description: this is the platform's claim about itself, not an independent assessment
source, checked 2026-07-28
the service is run by DİGİTAL CLASSİFİEDS MMC, tax number 1405631661, registered under the law of the Republic of Azerbaijan
Stated on the about page
source, checked 2026-07-28
the platform describes its mission as creating a universal classified ads platform in Azerbaijan; ads are placed mainly by private individuals, but the site is of interest to companies too
The platform's claim about itself
source, checked 2026-07-28
the site's footer states that it has operated since 2008
A copyright line, not a separate claim about a launch date
source, checked 2026-07-28
Getting started
an ad can be posted without signing in, but sending it for review requires confirming a phone number; after confirmation the user is logged in automatically
The «Top 10 questions» section
source, checked 2026-07-28
Account and access
one individual or legal entity may have only one account; accounts found by technical analysis to belong to a single user are automatically deleted or blocked; renting out and transferring an account are forbidden
Placement rules
source, checked 2026-07-28
Business terms
packages for shops: Mini 150 AZN (100 ads, a bonus balance of 150 AZN, a 10% discount), Basic 300, Silver 500, Gold 800, Platinum 1200, Platinum+ 1800 AZN (4500 ads, a bonus balance of 1800 AZN, a 35% discount); all prices include VAT
The platform marks the table as informative and not constituting a public offer
source, checked 2026-07-28
a package term of 30, 60 or 90 days, payment 100% in advance, a cancelled balance is not refunded; setup goes through the sales department
source, checked 2026-07-28
the technical support phone lines work Monday to Friday from 09:00 to 18:00 and on Saturday from 09:00 to 13:00; when you get in touch you need to give the ad number
source, checked 2026-07-28
Content
an ad title is a maximum of 100 characters; capital letters in every word (apart from abbreviations), contact details, non-alphabetic characters and strings of repeated keywords are forbidden
source, checked 2026-07-28
up to 40 photos in every section, optimal size 800×600; photos must not carry logos, other sites' interfaces, advertising or contacts; real photographs are mandatory in vehicles, real estate, the animals category and for air conditioners, refrigerators, washing machines and mobile phones
source, checked 2026-07-28
a phone number, email and links to social networks, transliteration of Russian words in Latin script and links to competing sites are forbidden in the description; one ad, one item
source, checked 2026-07-28
Promotion
VIP ads are shown in a separate block: up to 7 ads on the full version of the site and up to 4 on the mobile one; in the app the block repeats every 36 ads
source, checked 2026-07-28
the platform states that an ad's position depends on many factors — the date of publication, the match to the search query and the paid services applied
The ranking formula is not disclosed
source, checked 2026-07-28
the «Bump» service extends the listing period: «Bump 3 times» adds 1 day, «Bump 30 times» adds 10 days
source, checked 2026-07-28
How the money works here
There is no separate rule about affiliate links. The rules forbid putting contact details and the address of a site into the heading of an advertisement: it is forbidden to place "Əlaqə məlumatları (telefon nömrəsi, elektron poçt ünvanı, sayt ünvanı)" in the heading, and a telephone number may not be given "elanın başlığında və ya məzmuna". The terms of use remove from the platform the responsibility for the content of the advertisements and for the transitions to outside resources — "elanların məzmununa, digər resurslara keçidlərə"
Our translation; the original is in Azerbaijani. There is no direct ban on affiliate links in the rules that were read, and what is said about external addresses has been recorded
source, checked 2026-08-04
Pricing
paid placement above the limit costs from 0.50 AZN for a single ad in the clothing and footwear section to 6 AZN for a job vacancy and 3 AZN for a passenger car
The price depends on the category; the table gives packages of 1, 3, 5, 10, 20, 25, 50, 75 and 80 ads
source, checked 2026-07-28
the «Bump» service: 3 bumps (one every 8 hours) — from 0.50 to 1.50 AZN; 9 — from 1 to 2 AZN; 15 — from 1.50 to 3 AZN; 21 — from 2.40 to 4 AZN; 30 — from 2.50 to 5 AZN; 90 bumps — 14 AZN
The ranges are named by the platform itself, and the price depends on the category; the exact price is visible only before payment
source, checked 2026-07-28
the «VIP» service: 1 day — from 2 to 3 AZN, 5 days — from 3 to 6 AZN, 15 days — from 7.50 to 15 AZN, 30 days — from 12.50 to 25 AZN
As a bonus, «Bump» is applied once every 24 hours
source, checked 2026-07-28
money for paid services is not refunded once the service has been rendered; the start of a service cannot be postponed and the service cannot be moved to another ad; an ad with a paid service may be blocked with no refund
source, checked 2026-07-28
Limits and restrictions
an ad is valid for 30 days, after which it is automatically unpublished and moves to the «Expired» tab
source, checked 2026-07-28
the free ad limit per 30 days is set by category: passenger cars — 1, mobile phones — 2, apartments — 2, clothing and footwear — 10, dating — 0
The full table of limits and prices is on the «Limits by category» page
source, checked 2026-07-28
review of an ad may take up to 2 hours and usually takes a couple of minutes; for every rejected ad an email arrives with the reason
source, checked 2026-07-28
Restrictions
the price is stated only in manats; a token price such as 1 AZN is forbidden, and an unrealistic price leads to rejection; ads offering only an exchange and ads seeking to buy are not placed
source, checked 2026-07-28
forbidden are advertising internet resources and businesses with a listing of the product range, selling by auction and advertising auctions, dubious ways of making money, erotic and extremist content, and other people's logos and trademarks without the rights
There is no detailed list of product categories in the part of the rules we read
source, checked 2026-07-28
a first breach brings a warning, a repeat a temporary block, and further breaches a permanent blacklisting; contact details cannot be removed from it; disrespectful treatment of an operator or moderator also leads to blacklisting
source, checked 2026-07-28
a single ad can be edited 2 times per 24 hours; editing does not bump the ad; replacing the item with a different one is forbidden
source, checked 2026-07-28
Legal
the relationship is governed by the public offer, edition 2.0 of 14 February 2024, under the law of the Republic of Azerbaijan
Sections 1–4 were read; the sections on liability and termination were not checked
source, checked 2026-07-28
Languages
the interface language of the home page: az
The language is taken from the markup attribute, the versions from hreflang
source, checked 2026-07-28
the site runs in two languages: Azerbaijani at tap.az and Russian at ru.tap.az
Checked by switching the domain
source, checked 2026-07-28
Catalogue section: all similar See also: catalogue index · region: Russia and CIS · scheduler comparison · find by situation · platform restrictions