Metricool
Tool · this deep dive is built from the official pages of the platform itself and of the tools that support it.
Overview
Metricool is a tool for social media analytics and publishing, built around the notion of a "brand": both the pricing and the limits are counted by brands, not by accounts or users.
Its capabilities are confirmed by the machine-readable index llms.txt, which the tool keeps on its site for reading by programs: approval of posts and work with several clients, presentation under your own brand (white label), the SmartLinks page of links in the biography, tracking and comparison against competitors, a hashtag tracker.
The interface language of the homepage is en-US; the hreflang markup on the tool's site declares seven language versions: de, en, es, fr, it, nl, pt.
Which platforms it works with
The "Supported Social Networks & Platforms" section in llms.txt lists eleven platforms: Instagram, TikTok, YouTube, Facebook, X (Twitter), LinkedIn, Threads, Bluesky, Pinterest, Twitch, Google Business Profile. The same composition is repeated by the "Social Media" menu on the integrations page.
The integrations page lists in text only the auxiliary tools — Google Drive, Canva, Adobe Express, Looker Studio, Zapier, Make.com, WordPress, Shopify, Squarespace and the extension for Chrome; the platforms on it are captioned by the line "Available to manage all the following networks", but are displayed as logos without text.
Pricing
There are four plans (pricing page): Free, Starter, Advanced and Custom. The pricing is per brand, and the price grows in steps by their number: Starter — 16 EUR for 5 brands and 29 EUR for 10; Advanced — 43 EUR for 15, 69 EUR for 25 and 130 EUR for 50 a month.
Within a single plan the price varies fourfold, which is why the phrase "from 43 EUR" without a number of brands communicates nothing.
At different times the page has shown different prices: a minimum of 20 EUR a month (25 USD) for the Starter plan with 5 brands and the list "Starter from 20 EUR; Advanced from 54 EUR", and later — 16 and 43 EUR for the same positions.
The page shows prices in two currencies, EUR and USD. Presentation under your own brand is available only on the Custom plan. The tool's API opens from the Advanced plan. A trial period is not stated on the pricing page.
What is free
There is a free plan. It includes one brand, up to 20 posts a month, 30 days of analytics and analysis of 5 competitor profiles (pricing page).
An important particularity: the free plan does not cover LinkedIn and X. On it one brand is run along with all of its networks except those two, and access to X on the paid plans comes as a separate add-on. The restriction here is not by volume but by the composition of the platforms — the free plan is not a cut-down version of the paid one but a different set.
Restrictions
The composition of the platforms on the free plan — see above: LinkedIn and X are unavailable.
The depth of the figures is set by the plan: on the free one — 30 days, on the paid ones — without limit. This is a bound imposed on the past, not on actions: on the free plan you cannot compare a month against the same month of the previous year, however long you wait.
The volume of work by plan (pricing): free — up to 20 posts a month and 5 competitor profiles; Starter — publishing without count and up to 100 competitors; Advanced — up to 50 brands, separation of roles and access to the API.
How you earn with it
An affiliate programme is announced, with two tiers — Metricool Associate and Metricool Partner; the dashboard lives at app.metricool.com/affiliation (programme page).
The rates carry a ceiling per user: Associate (Tier 1) — "25% of subscriptions up to $100 per user"; Partner (Tier 2) — "50% of subscriptions up to $300 per user". The payouts are recurring on paid subscriptions; the term of the recurrence is not explicitly limited.
The lifetime of the click tag the tool describes thus: "Metricool affiliate cookies never expire; attribution remains permanently tied to the affiliate".
A payout threshold is named: "A minimum of $200 in earnings is required to initiate a payout", the payouts being monthly.
Who is admitted: approved partners — freelancers, teachers, consultants, authors. The move to the second tier comes after 200 paid sign-ups, holding the tier requires another 100 over 12 months; the promotion is confirmed by the tool's team.
What it will not do
On the free plan it will not connect LinkedIn and X — this is not a question of volume, those two networks are not part of the free set at all. Access to X on the paid plans is not included in the price either: it comes as a separate add-on.
On the free plan it will not show statistics deeper than 30 days and will not give more than 20 posts a month and more than 5 competitor profiles.
It will not give presentation under your own brand anywhere except the Custom plan, and will not give access to the API on plans below Advanced.
There is no separate page of affiliate programme terms — on the page only the general legal terms are given.
Verified data
The checked data this deep dive rests on.
Features
yes
Quote: - (Marketing Agencies)(https://metricool.com/social-media-management-tool-for-agencies/): Multi-clie
source, checked 2026-07-27
yes
Quote: - (Marketing Agencies)(https://metricool.com/social-media-management-tool-for-agencies/): Multi-clie
source, checked 2026-07-27
yes
Quote: - (SmartLinks)(https://metricool.com/socialmedia-smartlinks/): Fully customizable link-in-bio tool t
source, checked 2026-07-27
yes
Quote: - (Competitors)(https://metricool.com/competitors/): Track and benchmark competitor social media acc
source, checked 2026-07-27
yes
Quote: - (Hashtag Tracker)(https://metricool.com/hashtag-tracker/): Monitor and analyze the performance of
source, checked 2026-07-27
Platforms
Instagram, TikTok, YouTube, Facebook, X / Twitter, LinkedIn, Threads, Bluesky, Pinterest, Twitch, Google Business Profile
The «Supported Social Networks & Platforms» section, 11 platforms. This closes the earlier fact metricool/supported_platforms = «all major networks» with no list: the service now has a list. The «Social Media» menu at metricool.com/integrations/ repeats the same set
source, checked 2026-07-28
Google Drive, Canva, Adobe Express, Looker Studio, Zapier, Make.com, WordPress, Shopify, Square Space, Chrome extension
The integrations page lists only supporting tools; the list of platforms on it is captioned «Available to manage all the following networks» but is rendered as logos with no text
source, checked 2026-07-28
linkedin (1)
A LOWER-BOUND estimate: the method misses things. Confirmation from the service's documentation is required
source, checked 2026-07-27
How the money works here
Affiliate programme. yes: the Metricool Affiliate Program (the levels Metricool Associate and Metricool Partner)
the dashboard is on app.metricool.com/affiliation
source, checked 2026-08-04
Commission. Metricool Associate (Tier 1): 25% of subscriptions up to $100 per user; Metricool Partner (Tier 2): 50% of subscriptions up to $300 per user
the page's own wording; a per-user cap
source, checked 2026-08-04
One-off or recurring. recurring commissions for paid subscriptions
the term of recurring payouts is not explicitly limited
source, checked 2026-08-04
Click-tag lifetime. Metricool affiliate cookies never expire; attribution remains permanently tied to the affiliate
from the FAQ
source, checked 2026-08-04
Payout minimum. A minimum of $200 in earnings is required to initiate a payout
payouts are monthly
source, checked 2026-08-04
Who is admitted. approved partners: freelancers, teachers, consultants, creators; moving to Tier 2 comes after 200 paid sign-ups, holding the level takes another 100 over 12 months
the Metricool team confirms the promotion
source, checked 2026-08-04
Pricing
the price rises in steps with the number of brands: Starter — 16 EUR for 5 brands and 29 EUR for 10; Advanced — 43 EUR for 15, 69 EUR for 25 and 130 EUR for 50 per month
Within a single plan the price varies fourfold: «from 43 EUR» says nothing without the number of brands
source, checked 2026-07-28
yes
The Free plan
source, checked 2026-07-27
1 brand; up to 20 posts per month; 30 days of analytics; 5 competitors
source, checked 2026-07-27
per brand
The price depends on the number of brands in steps
source, checked 2026-07-27
20 EUR / month (25 USD / month)
The Starter plan, 5 brands
source, checked 2026-07-27
EUR, USD
The page shows both currencies
source, checked 2026-07-27
Free; Starter from 20 EUR; Advanced from 54 EUR; Custom
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only on the Custom plan
source, checked 2026-07-27
the Metricool API is available from the Advanced plan
source, checked 2026-07-27
Limits and restrictions
the free plan does NOT COVER LinkedIn and X: on it you run one brand and all of its networks except those two. On the paid plans access to X comes as a separate add-on
The limit is not on volume but on WHICH platforms are included: the free plan is not a cut-down version of the paid one but a different set
source, checked 2026-07-28
how far back metrics go is set by the plan: 30 days on the free plan, unlimited on the paid ones
The second case in the registry after Later where the limit is placed on THE PAST rather than on actions
source, checked 2026-07-28
free plan: up to 20 posts per month and analysis of 5 competitor profiles; Starter — posting without a count and up to 100 competitors; Advanced — up to 50 brands, role separation and API access
source, checked 2026-07-28
Languages
the interface language of the home page: en-US; declared language versions: de, en, es, fr, it, nl, pt
The language is taken from the markup attribute, the versions from hreflang
source, checked 2026-07-28
de,en,es,fr,it,nl,pt (7)
Source: the hreflang declaration on the service's website
source, checked 2026-07-27
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