komoot
Platform · this deep dive is built from the official pages of the platform itself and of the tools that support it.
Overview
komoot is a route planner and a community for hiking, cycling and running. You build a route by activity type, download it for offline use, record what you have covered and publish the result: a tour, a Collection, or a Highlight — a point on the map with a photo and a description.
For a business this is not a general-purpose advertising platform but a tool for place marketing. The operator is komoot GmbH, Potsdam, Germany. A separate site, komoot.business, describes work with tourist boards, regions, gear manufacturers, carriers and nature conservation organisations.
The main difference from social networks: content here is tied to geography. Your collection of routes is shown to people planning a trip to that specific region, rather than to an abstract "target audience by interests".
Who's here
The platform reports 45 million registered users worldwide, more than 18 million of them in Germany, and on the same page phrases it as "one in four Germans uses komoot". This is komoot's claim about itself in material for advertisers, not an independent measurement.
App store ratings are given by the platform in two places differently: on the partner site — 4.7 stars and more than 400,000 five-star ratings; on the pricing page — 4.8 out of 5 based on more than 300,000 ratings. The numbers belong to komoot.
Languages. The home page interface is served in English. In its own robots file komoot mentions 21 canonical locales with a language prefix in the address — that is a technical instruction from the platform, not a list of countries where it operates. The error page returns texts in English, German, Italian, Dutch, Spanish and French.
Getting started
Ordinary sign-up is by email or through an app store; there is no separate document check. A company account is called a "partner profile": the platform describes it as a free foundation for working with the community and suggests requesting one through the support form. The profile suits regions, tourist boards, brands, carriers, hotels and event organisers.
What a partner profile gives you, per the platform's own description: the ability to create tours, collections and highlights that land in the feeds of users on the ground, and to embed maps on your own site and in printed materials. The page carries no numeric reach figure at all — no views and no followers are promised.
What you can publish
The main content units are a route (a tour), a collection of routes and a highlight. Photos, descriptions and comments are attached to them. komoot does not publish numeric limits on description length or on the size and number of photos on the pages we checked.
The community guidelines require you to post photos, comments and videos that are friendly to other users, and not to inflate votes or repeat the same content. The same page bans insults, threats and harassment. The terms of service add a ban on unlawful, racist, pornographic material and material that offends third parties and reserve the platform's right to delete it without warning.
By publishing content you grant komoot a non-exclusive right to use it across the whole platform and in technically related channels.
How to grow
komoot splits reach into three tiers and names them outright on its business site: owned reach (the partner profile), organic (the "community expert" status) and paid (Sponsored Collections). All three list the same display channels — followers and profile visitors, local users, people searching for a destination, the target group's feed, and geo- and sport targeting.
The paid format is described as native advertising: the partner assembles a collection of tours and promotes it with a budget. The payment model is per click, and the larger the budget, the lower the click price. Targeting is set by activity type (hiking, cycling, running) and by geography — the platform lists Germany, Austria, Switzerland, the United Kingdom, the Benelux countries, France, Italy and Spain. A komoot manager sets the campaign up, and you are invited to write to [email protected]. The platform promises real-time reporting, with reach and CTR.
komoot publishes no rates in figures: neither a minimum budget nor a click-price range appears on any public page.
Path to monetization
komoot does not pay creators. On the pages we checked there is no revenue-sharing programme, no donations and no paid subscriptions to a creator. Money on the platform moves the other way: users buy maps and a subscription, businesses buy promotion.
User pricing is published. One-off map purchases: a single region — €3.99, a bundle of regions — €8.99, the whole world — €29.99; in every case marked "no recurring payments". The same page promises that the first single region is free on sign-up. Separately there is a komoot Premium subscription: the platform lists what it contains — multi-day routes, personal collections, real-time tracking, weather along the route, sport-specific maps, worldwide maps and navigation, 3D maps and the komoot map on Garmin devices — but does not name a price on that page.
Tools and automation
komoot offers no public API for third-party developers on the pages we checked: the robots file blocks the /api and /webapi paths, and the terms of service allow content to be exported only through the built-in export function.
Integrations run through komoot Connect, the section for devices. The platform names Garmin and Wahoo GPS computers, smartwatches and e-bikes and promises a connection "in a couple of clicks". For a partner's own site there are embeddable maps (komoot embeds), printed maps and regional vouchers — all three are listed among the partner opportunities.
We found no scheduling tools whose support for komoot is confirmed by a source.
Limits and rules
- Operator and law. komoot GmbH, Friedrich-Wilhelm-Bölke-Straße 2, 14473 Potsdam, Germany; disputes are resolved under German law.
- Age. No minimum age is named in the version of the terms we checked.
- Content. Unlawful, racist and pornographic material and infringement of third parties' rights are banned; removal without notice.
- Conduct. Vote inflation, repeated posts, insults and harassment are banned; measures range from a demand to stop through to deletion of content together with "pioneer" points and deletion of the account.
- Data export. Automated collection is closed off by the rules and by the robots file; certain crawlers, including CCBot and Bytespider, are banned outright.
Who it's for
It suits regions, tourist boards, parks and carriers: a route on komoot is a ready-made product for a visitor, and a partner profile is free. It suits gear brands and hotels that can give a user real value with a route rather than a banner.
It suits those ready to work with paid promotion on a per-click model and to negotiate terms with a manager: there is no self-serve ad account with a price list here.
It does not suit creators who need income from the platform: komoot does not pay for content. It does not suit projects outside hiking, cycling and running themes — content is tied to a route and a point on the map. And it does not suit those who need automation: there is no open API and export is limited.
Verified data
The checked data this deep dive rests on.
About the platform
the platform describes itself like this: «Turn your next ride, hike, or run into an adventure with komoot. Get inspired by tapping into shared community knowledge and recommendations, then bring your adventures to life with the easy route planner.»
Self-description: this is the platform's claim about itself, not an independent assessment
source, checked 2026-07-28
Languages
the interface language of the home page: en
The language is taken from the markup attribute, the versions from hreflang
source, checked 2026-07-28
Catalogue section: all similar See also: catalogue index · region: Western Europe · scheduler comparison · find by situation · platform restrictions