치지직 (CHZZK)

Platform · this deep dive is built from the official pages of the platform itself and of the tools that support it.

Overview

치지직 (CHZZK, "chijijik") is a Korean streaming platform run by Naver. The name reproduces the sound of static, and that is no accident: the service grew out of the portal's gaming arm. Naver introduced it as a "game-focused streaming platform" and launched it in beta on 19 December 2023, while the official release took place on 9 May 2024.

The platform's practical distinguishing feature is how tightly it is wired into Naver's ecosystem. Donations are bought with the internal currency 치즈 (Cheese, "chijeu"), which is purchased through Naver Pay; the merch store is being connected to Naver SmartStore in 2026; and Naver's search, communities and short videos serve as inflow channels for viewers. For a creator this means one thing: working here means working inside the Korean internet, not alongside it.

The second distinguishing feature is that the platform has a genuine open programming interface with documentation in Korean, which is rare for Asian streaming services. It is covered in detail below.

Who's here

Naver publishes the platform's figures in press releases rather than as ongoing statistics. The most recent report marks the service's second anniversary and is dated 26 January 2026. From it: total watch time over the past year was 51 billion minutes, up 28 % on 2024; more than 4 billion chat messages, up 37 %. Peak concurrent audience is stated separately: during the League of Legends World Championship in November 2025 it reached 760 thousand concurrent viewers.

Note what these figures do not contain: no MAU, no DAU, no number of streamers. Naver gives volume metrics for consumption, but not the size of the audience. The only figure about creators in the release is 25 partner streamers who took part in the 치지직컵 tournament, and that is the roster of one event, not the size of a program.

Geography and language. The platform is Korean: interface, documentation and rules are in Korean; during our check the home page chzzk.naver.com returned only the title "치지직 CHZZK", with everything else inserted by script. Naver publishes no audience breakdown by country.

Getting started

The help sections for streamers live inside the app, behind a script-driven interface. What is known reliably from the platform:

The account is a Naver account. The documentation defines a channel outright: "a channel is a channel that every 치지직 user owns by default". In other words, no separate application for "streamer" status is required; everyone has a channel.

The control panel is called 치지직 스튜디오 (CHZZK Studio). Naver describes it this way: a streamer sees "subscriber data, a detailed donation history, content analysis materials" — the information needed to manage a channel, all in one place. In 2025 a streamer support centre was added to it.

Partner streamer status exists — it is mentioned in the releases as a separate category with closed meetings and benefits. The platform names no public conditions for obtaining that status — by subscriber count, hours or viewers.

What you can publish

The platform stated its technical broadcasting limits at launch: up to 1080p at 60 frames per second and a bitrate of 8 Mbit/s. Recordings of past broadcasts (VOD) appeared at the same time. Viewing formats were added later: 라이브 타임머신 — the ability to rewind to the start of a live broadcast, 라디오 모드 — listening to audio only, and the 치지직 TV app.

Short videos. With the official release Naver opened 치지직 클립 — simple editing of broadcast fragments, with the option to use them in video donations.

Broadcast categories are strictly limited to three types — which is visible from the programming interface: the categoryType field accepts only GAME, SPORTS or ETC. Tags, meanwhile, allow no spaces or special characters.

The community guidelines and terms of use are hosted on chzzk.naver.com, which serves its content only via script.

How to grow

Naver does not describe its ranking algorithm. What the platform does call inflow mechanisms are its links to Naver's other services: an expanded tie-in with the Naver app and stronger go-live notifications through the broadcast schedule feature, along with showing a streamer's short videos in the recommendation areas of the Naver app.

The second declared mechanism is co-watching (같이보기): the platform builds growth around major broadcasting rights. For 2026 Naver names the Winter Olympics in Milan and Cortina, the football World Cup, EWC and LCK. For a streamer that means the platform's traffic peaks are tied to the sports calendar, and not only to your own efforts.

Analytics. Your own channel figures are available in CHZZK Studio; in addition, the programming interface lets you retrieve the list of subscribers and the list of paying subscribers of a channel — these methods were added in July 2025.

Path to monetization

Donations work through an internal currency: viewers support a streamer with the currency 치즈, which is bought through Naver Pay. Donation formats expanded over time: voice TTS donations at the start of the beta, then 미션 후원 — a donation for completing a task — and clip-based video donations, and in 2025 enhanced donation badges, renewable donations and event donations. Channel subscriptions exist as a separate entity: the programming interface works with subscription events and the list of paying subscribers.

A merchandise storefront. From February 2026 Naver promises 스트리머샵 — linking a Naver SmartStore shop to a channel, with product promotion, on-stream tags and real-time purchase notifications. A benefit for partner streamers has been announced for the launch: a 20 % discount on producing goods through a custom manufacturing solution, promotion of the first selling broadcast, and shop discount coupons.

The platform's share of a donation, the withdrawal fee, the minimum payout amount, the thresholds for channel subscriptions and the conditions for partner status Naver does not publish on its open official pages. Specific percentages circulate in Korean reviews, but their owner is not Naver. Naver itself acknowledges the subject is unfinished: the company has said it is exploring various options to revive the "donation economy" and will announce a new monetization program within the year.

Tools and automation

This is the platform's strong side. The open programming interface launched in December 2024 along with the developer centre. The documentation divides it into categories: User — information about the logged-in user's channel; Channel — information about other people's channels; Category — the category list; Live — the broadcast list and control of broadcast settings; Chat — sending messages, announcements and chat settings.

Authorisation is a standard code flow: the code is requested at chzzk.naver.com/account-interlock, the Access Token lives for 1 day and the Refresh Token for 30 days, and the Refresh Token is single-use.

What you can do in practice:

• Broadcast settings. Read and change the default title, category and tags via PATCH /open/v1/lives/setting; obtain the stream key via GET /open/v1/streams/key. The list of live broadcasts is served in pages of 1–20 records, sorted by viewer count.
• Chat. Sending a message is limited to 100 characters. The settings control the participation mode (ALL, FOLLOWER, MANAGER, SUBSCRIBER), the minimum subscription age for follower mode — from a fixed set of values from 0 to 259 200 minutes — and slow mode with values of 0, 3, 5, 10, 30, 60, 120 and 300 seconds. There is also an identity verification requirement for chat — the value REAL_NAME.
• Real-time events. A session subscribes to three event types: chat, donation and subscription. The limits are given as numbers: client authorisation holds up to 10 connections, user authorisation up to 3 per user, and a single session up to 30 event subscriptions.
• Moderation. A separate Restriction section adds and lifts limits on viewer activity; temporary restrictions appeared in March 2026, along with hiding messages in chat.

Two limits worth knowing in advance. First: the Drops interface is not open to everyone — only a user verified as a legal entity may apply for its scope. Second: unused applications are deleted — a policy was introduced in July 2025 to delete applications with zero scope usage over the last 90 days.

Limits and rules

• Language and jurisdiction. The service is Korean, and the documentation and rules are in Korean; the programming interface too is documented only in Korean (the developer centre).
• Categories. Only GAME, SPORTS and ETC — a thinner topical split than on the major global platforms.
• Technical broadcast ceiling. 1080p, 60 frames per second, 8 Mbit/s as of the beta launch.
• API limits. 10 connections per client, 3 per user, 30 subscriptions per session, 100 characters per message, and deletion of inactive applications after 90 days.
• Content rules. Hosted behind the script-driven interface on chzzk.naver.com.

Who it's for

It suits you if your audience is Korean and your subject is games, esports or a talk format. Co-watching of major tournaments and the Olympics brings in traffic that is hard to generate on your own, and the tie-in with the Naver app and with search takes the place of external promotion here.

It suits developers and teams that need automation: the open interface covers broadcast control, chat, moderation and real-time donation and subscription events — in scope it is comparable to the interfaces of the major Western platforms.

It does not suit you if you need to work out your income in advance: the platform's share and payout thresholds are not stated publicly, and the conditions for partner status are not published. It does not suit a non-Korean audience: the interface, documentation and monetization ecosystem are tied to Korean services, including Naver Pay and SmartStore.

Verified data

The checked data this deep dive rests on.

About the platform

the platform describes itself as follows: "지금, 스트리밍이 시작됩니다. 치지직-"

This is the platform's statement about itself, not an independent assessment

source, checked 2026-07-28

Languages

the interface language of the home page: ko

The language is taken from the markup attribute, the versions from hreflang

source, checked 2026-07-28

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