International SMM

أنغامي (Anghami)

Platform · this deep dive is built from the official pages of the platform itself and of the tools that support it.

Overview

أنغامي (Anghami — "my melodies" in Arabic) is a music and podcast streaming service aimed at the Middle East and North Africa. For an SMM guide it is interesting for two reasons: first, it is a public company obliged to disclose its figures, so the numbers here have an owner behind them; second, it has its own upload tool for musicians, which lets you do without a distributor.

Here is how the company describes itself in its annual report: "Anghami offers a comprehensive ecosystem of exclusive premium video, music, podcasts, live entertainment, audio services and more; headquartered in Abu Dhabi, in ADGM, with offices in Beirut, Dubai, Cairo and Riyadh". The same document gives the launch date and a claim to being first: "since its launch in 2012, Anghami was the first music streaming platform to digitize the MENA music catalog".

An important change in the structure: in April 2024 Anghami merged with the video service OSN+, and it is now music plus video in one company. The shares trade on Nasdaq: ordinary shares under the symbol ANGH, warrants under ANGHW.

Legally the company is not registered in the UAE: the cover page of the annual report names the jurisdiction as the Cayman Islands and the address of the principal place of business as the 16th floor of Al-Khatem Tower, Abu Dhabi Global Market Square, Al Maryah Island, Abu Dhabi, UAE; the same page names the chief executive officer — Elias Habib.

Who's here

The figures from the 2025 annual report are the company's own statements, but made in a filing for the US regulator rather than in marketing material.

Audience. "Our user base exceeds 130 million registered users and 3.5 million subscribers as of December 31, 2025". Note the word "registered": this is neither a monthly nor a daily audience, and it cannot be compared with the MAU of other platforms. Subscribers are counted across Anghami and OSN+ together.

Catalog. "More than 100 million Arabic and international songs and podcasts" and "over 18,000 hours of premium video, including exclusive HBO content". Content agreements are in place with two thousand labels and artists.

Geography. The company names the countries its business is focused on one by one: Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Sudan, Tunisia and the UAE — together the "MENA operating region".

Languages. The App Store listing declares Arabic, English and French and the platform describes itself as a place where you get "Arabic and international in one place".

Company size. "As of December 31, 2025 we had 191 full-time and part-time employees" — by the standards of global streaming services this is a small company.

Getting started

For a listener the way in is the usual one: the app is available in the stores, and in the App Store it is called "Anghami: Play Music & Podcasts", the publisher is Anghami, the age rating is 9+, version 8.0.35 dated 21 July 2026.

For a musician or a podcast creator the arrangement matters more. The company describes its own upload channel: "most importantly, we offer artists an upload tool that lets them publish their content directly on the platform and receive reports, sales data and metrics without a distributor or a third party". This is the key difference from most music services, which you can only get into through an aggregator.

Analytics come with it: "we provide artists with a wealth of analytics through the Anghami Artists app and the dashboard interface: listener demographics, geography, information on similar artists, playlist data and the revenue from their work".

Upload requirements — file formats, bitrate, length, cover art — are not given by the company in the report, and its own site is closed to reading without a browser.

What you can publish

The formats named by the company: music, podcasts, video, live entertainment and audio services. There is also a social layer around the music: chats, stories, Anghami Live and music rooms — "users can share music with friends right inside Anghami instead of a third-party messenger".

Rights to what you upload. A separate text about the license an artist grants the platform cannot be read from outside: the terms of use page does not open. What the report does tell us is the other side of it: the company stresses that it does not own the catalog and pays royalties to labels, publishers and other rights holders, with settlement done monthly. It separately notes the difficulties with rights in the region: "in many countries of the Middle East and North Africa there are no collective management organizations, so we cannot guarantee… full coverage of all musical works".

A limitation worth knowing about if you work with AI. The company names mass uploads of generated music as a risk outright: "because royalties are distributed according to the share of streams in the platform's total activity, such practices may reduce the actual per-stream payout for legitimate rights holders". The same document says the company uses systems for detecting and countering fraudulent activity.

How to grow

The company lists its promotion mechanics as "benefits for artists and creators", and they divide into free and paid.

Free — editorial. "We give artists access to millions of fans… through editorial decisions, promotion of an artist's work on the platform or on Anghami's social accounts, and through curated selections; we also promote artists' work through our digital media and television partnerships such as MBC".

Paid — Amplify. "We give artists, creators and their managers the ability to promote their own work on the platform through paid promotion under a program called Amplify; the program lets them gain visibility, find new potential fans and grow an audience". The report has no prices, formats or minimum budgets for Amplify.

Brand projects. "Through Anghami Studios our production team creates branded content opportunities, bringing artists and brands together for material with brand placement".

The recommendation system is described in general terms: "we offer users curated and machine-learning-built playlists… the more they listen and interact, the better we understand their musical DNA". The company publishes neither weights nor ranking rules.

Path to monetization

For the artist

The company claims that "since 2012 Anghami has built a digital music economy in the MENA operating region and has been the region's largest music streaming platform by payouts to artists". This is a statement about itself, with no measurement given.

The payout mechanics are described only from the side of the company's costs: royalties accrue monthly and are calculated as a percentage — the specific rates are not disclosed in the report, and the arrangements themselves are called complex, with minimum guarantees under individual license agreements. Per-stream rates, payout thresholds and timelines for an independent musician are not published in open sources, so we give no figures.

How the platform itself earns

Here there are numbers, and they matter for understanding where the money for payouts comes from: "Anghami Plus and OSN+ subscriptions (through app stores, telecom operator partners, direct debit and card purchases) delivered 90% of total revenue for the financial year ended December 31, 2025; data-driven advertising and branded content — 8%, live events — the remaining 2%".

The subscription works like this: a free ad-supported tier and paid Anghami Plus; inside the paid tier there is an individual plan, a discounted family plan for six accounts, a student plan and a limited Anghami Plus available through selected partners or in selected territories; prices and terms differ by country and currency, from daily to annual.

A regional particularity is payment through telecom operators. The company explains: "given the low penetration of credit cards in the region… we have prioritized partnerships with telecom operators"; relationships are in place with 45 operators.

Tools and automation

No public API for Anghami is visible: there is no developer section in the open sources, and the company's own site cannot be read without a browser.

The official tools named by the company: the upload tool for artists and the Anghami Artists app with its analytics dashboard. Both are available to artists and, judging by the description, replace a distributor.

On the technology side the company reports that its artificial intelligence and machine learning algorithms process millions of user data points daily, and its decisions rely on more than a decade of historical data.

Limits and rules

Who it's for

Suitable for musicians and podcasters working with an Arabic-speaking audience: this is the only music platform of the region in our set that has its own upload tool, analytics on listener geography and demographics, and paid promotion inside the service.

Suitable for brands that need audio advertising and branded content in MENA: the advertising line brings the company 8% of revenue, and there is a separate unit for brand projects.

Suitable as a subject for planning: the company discloses its figures in its filings with the US regulator.

Not suitable if you need a transparent per-stream rate known in advance: it is not published. Not suitable for markets outside MENA — the company's business is focused on sixteen countries of the region. And not suitable for automation: we found no public API.

Verified data

The checked data this deep dive rests on.

About the platform

the platform describes itself as follows: "All the music you love, all the freedom you need. Arabic and International in one place"

This is the platform's statement about itself, not an independent assessment

source, checked 2026-07-28

Who's here

the company reports: the user base exceeds 130 million registered users and 3.5 million subscribers as of December 31, 2025

Annual report on Form 20-F. These are registered rather than active users; subscribers are counted across Anghami and OSN+ together

source, checked 2026-07-28

Getting started

the company offers artists an upload tool that lets them publish content directly on the platform and receive reports, sales data and metrics without a distributor or a third party

Analytics are in the Anghami Artists app and the dashboard: listener demographics and geography, similar artists, playlist data and revenue

source, checked 2026-07-28

Business terms

the MENA operating region - 16 countries: Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Sudan, Tunisia, the UAE

Offices: Abu Dhabi (headquarters, ADGM), Beirut, Dubai, Cairo, Riyadh

source, checked 2026-07-28

for the year ended December 31, 2025: Anghami Plus and OSN+ subscriptions delivered 90% of total revenue, data-driven advertising and branded content - 8%, live events - 2%

Annual report data

source, checked 2026-07-28

191 full-time and part-time employees as of December 31, 2025 (186 as of December 31, 2024)

By the standards of global streaming services this is a small company

source, checked 2026-07-28

ordinary shares are listed on the Nasdaq Capital Market under the symbol ANGH, warrants under ANGHW; the jurisdiction of incorporation is the Cayman Islands, and the address of the principal place of business is the 16th floor of Al-Khatem Tower, Abu Dhabi Global Market Square, Al Maryah Island, Abu Dhabi, UAE

Amended annual report 20-F/A filed on 18 June 2026; the chief executive officer is Elias Habib

source, checked 2026-07-28

payment in the region is built on partnerships with telecom operators because of the low penetration of credit cards; relationships are in place with 45 operators

Operators are the main payment collection mechanism that users in the region trust

source, checked 2026-07-28

Content

more than 100 million Arabic and international songs and podcasts; more than 18,000 hours of premium video, including exclusive HBO content; content agreements are in place with two thousand labels and artists

The company does not own the catalog and pays royalties to rights holders

source, checked 2026-07-28

the company names mass uploads of AI-generated music as a risk: because royalties are distributed according to the share of streams in the platform's total activity, such practices may reduce the actual per-stream payout for legitimate rights holders; systems for detecting fraudulent activity are in use

A direct statement in the report on its policy towards generated content

source, checked 2026-07-28

Promotion

paid promotion for artists, creators and their managers is called Amplify and lets them promote their own work on the platform

The minimum budget, formats and moderation rules for Amplify are not described in the report

source, checked 2026-07-28

Pricing

Anghami Plus has four plans: individual, family for six accounts at a discount, student, and limited Anghami Plus (through selected partners or in selected territories); prices and terms differ by country and currency, from daily to annual

There is no single price list; the report gives no specific amounts

source, checked 2026-07-28

Languages

the interface language of the home page: en

The language is taken from the markup attribute, the versions from hreflang

source, checked 2026-07-28

the App Store listing declares three interface languages: Arabic, English and French; age rating 9+, version 8.0.35 dated 21 July 2026

An app store measurement

source, checked 2026-07-28

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