Iconosquare
Tool · this deep dive is built from the official pages of the platform itself and of the tools that support it.
Overview
Iconosquare is a tool for analytics and scheduling of publications in social networks. In most detail the tool describes its work with Instagram: by the page about Instagram the declared features are the scheduling of posts, Reels, carousels and Stories from a visual calendar, more than a hundred analytics metrics, replies to comments and direct messages in a single inbox, auto-publication and cross-posting, and also an AI generator of captions.
The mode of publication is chosen for every post: "Schedule post", sending for approval, a draft or "Create a reminder" for publication by hand. This is the case where auto-publication and a reminder coexist rather than replace each other.
About the interface languages the data diverge. The check of 2026-07-27 read four versions in the hreflang markup — de, en, es, fr. The check of 2026-07-28 of the homepage recorded that the language of the page is English and only the English version is declared. The sources do not resolve the discrepancy.
Which platforms it works with
The "Supported social networks" block on the pricing page and the answer to the question "What social networks does Iconosquare support?" name eight networks: Instagram, TikTok, Facebook, LinkedIn, X (Twitter), Threads, Pinterest, YouTube. Two checks on different days gave one and the same list.
An automatic check of the homepage found seven platforms — without X (Twitter). The method gives omissions, and the number has to be read as a lower bound, not as a refutation of the list on the pricing page.
Instagram. Besides the features listed above, work with collaborators is confirmed on the page: up to three collaborators per post, and the collaborators may be accounts of any type — Business, Creator or Personal. It is easy to make a mistake here: what is meant is precisely the collaborators, not the type of the main account.
TikTok. The page about TikTok declares scheduling, a history of publications and export of data. More could not be extracted from it: it returns about three kilobytes of text, the rest is assembled by a script.
YouTube. There is no separate page about YouTube — the address iconosquare.com/youtube returns 404. At the same time YouTube is in the list of supported networks on the pricing page, so the absence of a page here means only the absence of a page.
Pricing
All the prices are from the pricing page. There are five plans: Free, Launch at 33, Scale at 69, Excel at 116 EUR a month and Custom for more than twenty profiles. The minimum paid price is 33 EUR a month (the Launch plan).
The arrangement of the paid plans is unusual: the number of profiles in them does not grow. Launch, Scale and Excel give five profiles each, and differ by the number of users — one, three and six respectively. That is, moving to a higher plan buys not more connected accounts but more people on the team.
The trial period is 14 days, a card is not required.
What is free
A free plan exists: one user, two profiles and ten posts a month per profile (plans). This is a working, though narrow, mode: two profiles and twenty posts a month across both.
Restrictions
The limits named by the tool outright are few.
No more than three collaborators per post can be added to an Instagram account; they may be business, creator and personal accounts (Instagram).
The free plan is limited to ten posts a month per profile and two profiles; the paid ones to five profiles regardless of the plan (plans).
A daily limit of publications the tool does not name.
How you earn with it
An affiliate programme is announced — the Iconosquare Affiliate Program, tracking goes through PartnerStack (page of the programme). It is arranged in three tiers, and the commission depends on which subscription the referred client took out: for an annual one a fixed sum is paid, for a monthly one a percentage. By tier: 100 USD or 20% recurring, 150 USD or 30%, 250 USD or 35%. One-off contests with cash bonuses are also declared.
The recurring commission applies to monthly subscriptions, the one-off sum to annual ones; the period during which the recurring payouts run is not stated on the page.
The terms of taking part: a working site or a regularly updated page in social networks is needed; paid search (Google Ads) and coupon sites are forbidden. The payout goes 32 days after the client registers.
What it will not do
On the paid plans more than five profiles cannot be connected — not on Launch, not on Scale, not on Excel. More than twenty profiles — only under a separate contract (the Custom plan).
There will be no more than three collaborators on a post in Instagram.
Further on begins not "does not support" but "does not say". The requirements as to the type of the main Instagram account are not stated on the page — only the types of the collaborators' accounts are mentioned, which does not relate to the main account. Whether a link with a Facebook Page is needed is not said either: the page was read in full, and this condition is not in it. For TikTok neither the requirements as to the account type nor the mode of publication are stated. For YouTube there is nothing to check at all — there is no page, and there is nowhere to look at the upload fields.
In the affiliate programme four things at once are not named: the lifetime of the click tag, the minimum sum for payout, the payout method and the address of a separate terms page — there is none, there is only the page of the programme on PartnerStack. All of this is silence on the part of the source, not a confirmed absence.
Verified data
The checked data this deep dive rests on.
Platforms
Instagram, Tiktok, Facebook, Linkedin, X (Twitter), Threads, Pinterest, YouTube
The «Supported social networks» block and the answer to the question «What social networks does Iconosquare support?». It matches the fact of 2026-07-27
source, checked 2026-07-28
facebook,instagram,linkedin,pinterest,threads,tiktok,youtube (7)
A LOWER-BOUND estimate: the method misses things. Confirmation from the service's documentation is required
source, checked 2026-07-27
How the money works here
Affiliate programme. yes: Iconosquare Affiliate Program (tracking via PartnerStack)
a three-tier system
source, checked 2026-08-04
Commission. by level: $100 / 20% recurring, $150 / 30% recurring, $250 / 35% recurring — a fixed sum for an annual subscription or a percentage for a monthly one
plus one-off contests with cash bonuses
source, checked 2026-08-04
One-off or recurring. recurring for monthly subscriptions (recurring commissions), a one-off sum for annual ones
the term of the recurring payments is not stated
source, checked 2026-08-04
Who is admitted. an active website or a regularly updated social network page is needed; paid search (Google Ads) and coupon sites are prohibited
from the To apply, you must... block
source, checked 2026-08-04
Pricing
yes
1 user, 2 profiles, 10 posts a month per profile
source, checked 2026-07-27
33 EUR / month
The Launch plan
source, checked 2026-07-27
Free; Launch 33; Scale 69; Excel 116 EUR/month; Custom from 20 profiles
source, checked 2026-07-27
Launch 5 profiles/1 user; Scale 5/3; Excel 5/6
The number of profiles is the same, what grows is the number of users
source, checked 2026-07-27
14 days, no card required
source, checked 2026-07-27
Limits and restrictions
no more than 3 collaborators can be added to an Instagram account; they may be business, creator or personal accounts
source, checked 2026-07-28
API access
Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, YouTube
8 networks
source, checked 2026-07-27
scheduling posts, Reels, carousels and Stories from a visual calendar; more than 100 analytics metrics; replying to comments and direct messages in a single inbox; auto-publishing and cross-posting; an AI caption generator
source, checked 2026-07-27
there is a choice: «Schedule post», sending for approval, a draft, or «Create a reminder» for manual publishing — that is, auto-publishing and reminders coexist
source, checked 2026-07-27
up to 3 collaborators per post; collaborators can be accounts of any type — Business, Creator or Personal
THIS IS ABOUT COLLABORATORS, not about the type of the main account. The trap flagged in S56 is confirmed by the verbatim context
source, checked 2026-07-27
Languages
home page interface language: en; language versions declared: en
The language is taken from the markup attribute, the versions from hreflang
source, checked 2026-07-28
de,en,es,fr (4)
Source: the hreflang declaration on the service's website
source, checked 2026-07-27
Catalogue section: all similar See also: catalogue index · scheduler comparison · find by situation · platform restrictions