حراج (Haraj)
Platform · this deep dive is built from the official pages of the platform itself and of the tools that support it.
Overview
حراج (Haraj, pronounced "haraj" — Arabic for "auction") is a Saudi classifieds platform. Formally a classifieds site, it is built closer to a social network: a listing has public replies (الردود) and private messages, and a seller has a "store" (متجر) with a public rating.
The operator is «مؤسسة موقع حراج لتقنية المعلومات»; the name and tax number 300710482300003 appear in the footer of every page, for example on the fees page. The real estate section is run under a separate "Fal" brokerage licence No. 1200006871.
The main difference from most classifieds in this reference: here a sales commission is declared, not just paid promotion. The platform frames it as a seller's debt — «الرسوم أمانة في ذمة العارض» ("the fee is a trust owed by the person who posted the listing"), the «رسوم حراج» page.
Who's here
A reference point for the audience is the app store: in the App Store the listing shows 1.3 million ratings at an average score of 4.6, developer Haraj, age rating 9+. That is Apple's measurement, not a platform statement about user numbers. The app itself calls the platform "the largest Saudi buying and selling platform" — a self-description in marketing copy.
Geography can be read from the list of regions: besides the Saudi ones (Riyadh, Jeddah, Mecca, Medina, Tabuk, Qassim and others) the list includes Kuwait, the UAE and Bahrain. The interface is Arabic, and there is an English version at the same place.
Getting started
Registration is free, and browsing is possible without it — that is how the app's text describes it: "the ability to browse listings without registration; registration is free and fast". Here a seller account is the store: there is no separate procedure for opening a storefront. After that there are two ways to strengthen the profile.
Verification. With verification a badge appears next to the account name, and verification data is not published and not passed to third parties. For some actions it is mandatory: only a car dealership store confirmed by the commercial register can buy impressions for car listings.
Paid fees. Paying the commission in itself grants privileges: more impressions in sections and in search, faster access to ratings, the option to switch off public replies and a paid-fees badge in the profile. Switching off replies is tied to the amount: the option becomes available with paid fees from 101 riyals per year and lasts one year; on the same page the platform itself advises against using it — the absence of interaction reduces a listing's chances in search.
What you can publish
The sections are listed on the home page: cars, devices, real estate, furniture, services, fashion, animals, jobs, food, rarities, travel, lost and found — the full list is in the English version.
There is a lot that is prohibited, and the list is specific: instalment plans and banking products; medicines — even those approved by the Ministry of Health; network marketing; weapons, including self-defence items, even licensed ones; adult goods; stocks and currencies; tracking devices; websites, accounts and software; counterfeits; tobacco; goods and services that require a licence, offered without one; signal jammers; collecting and selling personal data.
Separately, types of listings are prohibited — not by product, but by form: incomplete listings; a seller who stays silent in response to calls; a listing in the wrong section; a photo of the wrong item; a title that does not match the content; copying someone else's listing; generic listings without a specific item. The platform does not promise warnings: the same page says that a block is final.
How to grow
Paid impressions
Promotion works as an impressions campaign: it is activated from a published listing and paid for with internal "points" (النقاط). The platform lists the restrictions honestly: a campaign cannot be stopped and cannot be cancelled after activation; changing the section or the city cancels it; ordinary visits count towards campaign views; if the listing is deleted or edited the points are not refunded; the points expire after one year.
The price of an impression is not fixed: point consumption depends on the region, the section and the balance of supply and demand — in large cities a campaign spends more. The purchase button does not appear on every listing: you need the right section, a stated price, a sufficient description, no second store for the same line of business and not exceeding the cap on promoted listings.
The cost of the points themselves is published only in the app store: the App Store lists in-app purchases — coin packages of 17.99, 34.99, 49.99, 59.99, 159.99 and 479.99 Saudi riyals and a "vehicle report" for 99.99 riyals.
Rating
The conditions for entering the ratings system are strict: a seller needs phone verification, at least three months on the platform and amounts and counts of paid commissions above a threshold; the platform refuses to publish the threshold itself so as not to make manipulation easier. A seller can neither change nor delete a negative rating — only reply to it.
Path to monetization
The platform does not pay authors: income comes from deals. But there is a public rate card, which is rare for classifieds.
Commission — 1 %. The wording is this: selling a car — 1 % of the value; a lease transfer — 1 % of the amount, if it is for consideration; an exchange — 1 % of the top-up amount; selling goods — 1 % of the value; equipment rental — 1 % of the rental amount; a service — 1 % of the value per client; there is no commission on real estate and realtor services. The English version of the page repeats this word for word. From the help centre: when paying with a Mada card the fee is credited automatically within 24 hours; the fee remains the seller's debt even if the parties agreed that the buyer pays; there are no exemptions.
Annual store subscription. An alternative to the per-commission model: a one-year subscription costs 2390 Saudi riyals, exempts you from fees on listings posted during the subscription period, gives up to 4 listings per day, the ability to delete replies and a badge in the store link. Conditions: at least three listings with photos per week, do not post listings on behalf of others, do not repeat the same item more often than once every two days, state the price, reply in messages and in replies. There is also a caveat there: the subscription is only for goods, not for services and real estate, and this condition applies to subscriptions after 11 February 2025.
Commission discount. A mechanism for the car market: the base rate of 1 % is reduced automatically, the calculation is done weekly after the first payment of fees; the discount is affected by the number and amount of sales, the speed of payment, the absence of complaints and the ratio of listings to sales. Demanding the commission from the buyer is prohibited — the discount is cancelled for that.
Deal through an intermediary. There is escrow: the buyer pays the amount plus a service fee to a trustee (Waffy, وافي), and the money is transferred to the seller after receipt is confirmed. The service gives no guarantees on the goods themselves.
Tools and automation
On the home page there is a link to the graphql.haraj.com.sa subdomain; a GET request to that address returns the string working., and the schema is not open to introspection.
Something else matters more: the terms directly prohibit automation — "use of this service by any non-human user is prohibited", with an exception made only for the robots of Google, Facebook and Twitter. The same document prohibits copying listings to other sites and collecting user data. By the letter of the terms a scheduling service would be a violation. The robots.txt file closes off chats, personal sections, the wallet and the promotion pages.
Limits and rules
- Listing limit. 4 per day on the annual subscription. For car dealerships there is a separate threshold: to post more than 20 listings per day you need commercial-register verification, a single store, live replies in correspondence (template replies and requests to move to WhatsApp do not count) and no duplicates — for at least two weeks.
- Blocks. Not only the seller of a prohibited item is blocked, but also whoever responded to such a listing; there is no warning, the block is final.
- Legal. Disputes are governed by the laws of Saudi Arabia; the platform requires licences where the regulator requires them.
- Human rights. The platform states that it works with the Saudi Human Rights Commission and promises to pass violating content to the Commission and block the violator's store.
Who it's for
It suits you if you sell physical goods in Saudi Arabia and the neighbouring Gulf countries — cars, electronics, furniture, animals — and are ready for the platform to take a share of the deal itself. The model is transparent: 1 % of the amount, and with turnover in the car market, less under the discount system. For a car dealership the annual subscription at 2390 riyals may work out better than the per-commission scheme; you need to do the maths on your own turnover. It suits those who are ready to handle correspondence themselves: the platform ties both the rating and the 20-listings-per-day threshold to a live reply from the seller.
It does not suit services and goods from the prohibited list — there even responding in the comments leads to a block. It does not suit realtors without a "Fal" licence. It does not suit projects with automated catalogue uploads: the terms prohibit non-human users.
Verified data
The checked data this deep dive rests on.
About the platform
the platform describes itself like this: «حراج , حراج سعودي يحتوي على حراج لكل السلع وحراج السيارات وحراج عقار وحراج الأجهزة.»
Self-description: this is the platform's claim about itself, not an independent assessment
source, checked 2026-07-28
the operator is «مؤسسة موقع حراج لتقنية المعلومات» (the "Haraj Website for Information Technology" establishment), tax number 300710482300003
The details appear in the footer of every page of the site
source, checked 2026-07-28
Who's here
the app's App Store listing: 1,3 million ratings, average score 4,6, developer Haraj, age rating 9+
Apple's measurement, not a platform statement about audience
source, checked 2026-07-28
besides the Saudi ones, the list of regions includes Kuwait, the UAE and Bahrain
The list of regions in the interface of the English version
source, checked 2026-07-28
Account and access
store verification gives a badge next to the account name; verification data is not published and not passed to third parties
Verification is mandatory in order to buy impressions on car listings
source, checked 2026-07-28
Business terms
entering the ratings system requires phone verification, at least three months on the platform and amounts and counts of paid commissions above a threshold
The platform refuses to publish the threshold itself so as not to make manipulation easier
source, checked 2026-07-28
the platform does not change ratings, and a seller cannot change or delete a negative rating — only reply to it and file an objection
The «نظام التقييم» section
source, checked 2026-07-28
Promotion
promotion is an "impressions campaign" paid for with internal points; a campaign cannot be stopped or cancelled, changing the section or the city cancels it, points are not refunded if the listing is deleted
Points expire after one year
source, checked 2026-07-28
point consumption depends on the region, the section and the balance of supply and demand; in large cities a campaign spends more points
The platform does not publish a fixed price per impression
source, checked 2026-07-28
paying fees gives more listing impressions in sections and in search, faster access to ratings and a badge in the profile
The platform's own statement about how its ranking works
source, checked 2026-07-28
How the money works here
Creator's share. There is no share for the creator — there is a share for the platform. The fee of 1% is taken from the seller: "رسوم السيارات بيع السيارات: 1% من قيمة السياره", "بيع سلعة: 1% من قيمة السلعة المباعة", "تأجير سلع(معدات وغيرها): 1% من قيمة مبلغ الإيجار", "تقديم خدمات: 1% من قيمة الخدمة المقدمة". Real property is exempt: "المنتجات العقارية والخدمات العقارية لايوجد عليها عموله". The user's content the platform receives for nothing: the agreement gives Haraj a worldwide non-exclusive free licence to use it, including for advertising and commercial purposes, "دون حاجة إلى موافقة إضافية أو مقابل مالي" — without additional consent and without monetary compensation
Our translation; the original is in Arabic. The rate of 1% is given in the original. Under the system of discounts the basic 1% may be lowered: "نظام الخصم هو نظام يخفض الرسوم من نسبة أساسية قدرها 1% إلى نسبة أقل", the discount is only for the section of cars and lorries
source, checked 2026-08-04
the "Shiraa Mawthouq" escrow: the buyer pays the amount plus a service fee to the trustee Waffy (وافي), and the money is transferred to the seller after receipt is confirmed or once the objection period expires
The size of the service fee is not named on the page; the service gives no guarantees on the goods
source, checked 2026-07-28
Affiliate links as such are not mentioned in the agreement, but network marketing is forbidden entirely: "التسويق الشبكي. يمنع نهائيا اي نوع من التسويق الشبكي مهما كان نوعه او صفته أو طريقته" — any kind of network marketing is forbidden, whatever it may be. Taking advertisements and activity away to outside sites is not allowed: "عدم نسخ العرض من منصة حراج وإعادة نشرها في مواقع أخرى" and "عدم نقل حسابك أو نشاطك إلى مواقع اخرى بالوقت الذي هو يحمل شعار أو خدمات المؤسسة". Among the things forbidden to be sold are sites, forums, electronic services, mailboxes, the sale of memberships and programs
Our translation; the original is in Arabic. The word "أفلييت" (affiliate) does not occur in the agreement; the direct prohibitions closest in meaning have been recorded
source, checked 2026-08-04
What must be disclosed. There is no requirement to label advertising content. There is a ban on misleading the consumer: "عدم تضمين العرض عرضاً أو بياناً أو ادعاء كاذباً أو مصوغاً بعبارات من شأنها أن تؤدي بصورة مباشرة أو غير مباشرة إلى خداع المستهلك أو تضليله، أو القذف، أو التشهير" — an advertisement must not contain a false statement or claim, or one framed in wordings that directly or indirectly deceive or mislead the consumer, nor slander or defamation
Our translation; the original is in Arabic. There is no obligation to disclose paid promotion in the agreement or in the frequently asked questions https://haraj.com.sa/faq/
source, checked 2026-08-04
Paid subscriptions
the annual store subscription is 2390 Saudi riyals
The Arabic version of the page names the same amount
source, checked 2026-07-28
the subscription exempts you from fees on listings in the subscription period, gives up to 4 listings per day, deletion of replies and a badge in the store link
The «مزايا الاشتراك» section
source, checked 2026-07-28
subscription conditions: at least 3 listings with photos per week, do not post listings on behalf of others, do not repeat an item more often than once every two days, state the price, reply in messages and in replies
The "goods only, not services and not real estate" restriction applies to subscriptions after 11.02.2025
source, checked 2026-07-28
Pricing
the platform's commission is 1 % of the deal amount: selling a car, a lease transfer and an exchange (where for consideration), selling goods, equipment rental, providing a service
The English version of the page words it identically
source, checked 2026-07-28
there is no commission on real estate and realtor services
A caveat on the same fees page
source, checked 2026-07-28
when paying with a Mada card the fee is credited automatically within 24 hours; with a bank transfer the matching takes from two weeks to a month
The «الرسوم» section of the help centre
source, checked 2026-07-28
the fee remains a debt of the person who posted the listing even if the parties agreed that the buyer pays; the platform grants no exemptions
The wording «الرسوم أمانة في ذمة العارض»
source, checked 2026-07-28
the app's in-app purchases: coin packages of 17,99 / 34,99 / 49,99 / 59,99 / 159,99 / 479,99 SAR and a "vehicle report" for 99,99 SAR
Apple's prices as of the verification date; how a package maps to a number of points is not disclosed
source, checked 2026-07-28
the discount system reduces the base rate of 1 % automatically, calculated weekly after the first payment of fees; it is affected by the number and amount of sales, the speed of payment and the absence of complaints
The platform does not publish specific rates below 1 %; demanding the commission from the buyer cancels the discount
source, checked 2026-07-28
Limits and restrictions
to post more than 20 listings per day a car dealership needs commercial-register verification, a single store, live replies in correspondence and no duplicates — for at least two weeks
Template replies and requests to move to WhatsApp do not count as a reply
source, checked 2026-07-28
you can switch off public replies to a listing once paid fees reach 101 riyals per year; the right lasts one year
The platform itself does not recommend switching off replies
source, checked 2026-07-28
Restrictions
prohibited are instalment plans and banking products, medicines, network marketing, weapons (including licensed ones), adult goods, stocks and currencies, tracking devices, accounts and software, counterfeits, tobacco, signal jammers, the sale of personal data
Whoever responds to a prohibited listing is blocked too; there is no warning
source, checked 2026-07-28
prohibited are incomplete listings, a seller staying silent on calls, a listing in the wrong section, someone else's photo, a title that does not match the content, copying someone else's listing, generic listings without a specific item
A separate list of prohibitions applies to replies and private messages
source, checked 2026-07-28
Legal
the real estate section operates under the "Fal" brokerage and marketing licence No. 1200006871
Stated in the page footer
source, checked 2026-07-28
the terms and disputes are governed by the legislation of Saudi Arabia; the platform requires regulator licences (real estate, tourism, wildlife, engineering, water resources)
The agreement may be changed at any time
source, checked 2026-07-28
the platform states that it works with the Saudi Human Rights Commission and promises to pass violating content to the Commission and block the violator's store
The «مركز الأمان» section
source, checked 2026-07-28
API access
the terms of use prohibit use of the service by any non-human user; the exception is the robots of Google, Facebook and Twitter
The same document prohibits copying listings to other sites and collecting user data
source, checked 2026-07-28
the graphql.haraj.com.sa subdomain is linked from the home page; on our check a GET request returned the string working., and schema introspection returned nothing
There is no public documentation for the endpoint on the site
source, checked 2026-07-28
Languages
the interface language of the home page: ar
The language is taken from the markup attribute, the versions from hreflang
source, checked 2026-07-28
besides the Arabic one there is a full English version of the site at haraj.com.sa/en/
source, checked 2026-07-28
Catalogue section: all similar See also: catalogue index · region: Middle East · scheduler comparison · find by situation · platform restrictions