Gapo
Platform · this deep dive is built from the official pages of the platform itself and of the tools that support it.
Overview
Let's start with the main point: the public social network Gapo at gapo.vn no longer exists. A request to gapo.vn answers with a 301 redirect to gapowork.com, and the Android app of the former network with the identifier vn.gapo.app returns a 404 in Google Play. If you were looking for a Vietnamese equivalent of a general-purpose social network, it is not at this address.
What is there instead: GapoWork, a corporate platform for internal communications, a "digital office". The product site positions it directly as a replacement for Meta's Workplace and offers a set of chat, video and audio calls, work groups, a file library, task management, posts with comments, a feed, questions and answers, live streams, surveys, an organizational chart and thank-you notes to colleagues.
The developer is the Vietnamese Công ty Cổ phần Công nghệ Gapo (Gapo Technology Joint Stock Company), tax number 0108788435, licence 222/GP-BTTTT of 27 May 2020 issued by Vietnam's Ministry of Information and Communications; the address is 14th floor, G-Group Tower, 5 Nguyen Thi Due Street, Yen Hoa district, Hanoi (security section). The same page states that the company is part of the G-Group technology group.
For SMM this means: what you have in front of you is not a platform for an external audience but an internal communications tool. That is exactly how we cover it below.
Who's here
GapoWork has no audience in the usual sense: each organization's space is closed and separated from the others. Publicly the platform names only its number of clients, and here it has two different numbers. The product site says "more than 600 clients", while the landing page for small and medium businesses says "1000+ organizations and large corporations in Vietnam". Neither figure carries a date.
On the same page the G-Group group gives its own figures: 30 million users across its platforms, more than 1,000 employees, 11 companies in the group. These are the group's numbers, not GapoWork's.
Mobile app: the Google Play page shows more than 100 thousand downloads, the "Business" category, a Teen age rating and an update dated 1 July 2026. There is an iOS version (App Store listing).
The interface and documentation language is Vietnamese; some sections of the site exist in English. The country is Vietnam.
Getting started
Registration is collective, not personal. The agreement states this in its very first clause: you register as a member of your organization and confirm that you are entitled to enter into the agreement on its behalf. There is no numeric age threshold there, only a requirement to have legal capacity under Vietnamese law or to have the consent of a parent or guardian.
The practical path is described on the landing page: a free 7-day trial period, free space creation and free training. During registration the form asks for your job title and company size (up to 20, 20-50, 50-100, more than 100 employees).
After that the administrator builds the organizational chart, and employees are automatically placed by department and project into work groups linked to the corresponding chats (feature description).
What you can publish
The formats are listed on the product site: text posts, images, video, document uploads, HD streams, comments, questions to colleagues in open or anonymous mode, surveys with a choice of audience, deadline and sending frequency, votes, thank-you posts.
The only published numeric limit is file size: up to 4 GB per single upload, with "forever" storage of documents in the library (landing page).
GapoWork's prohibitions are stricter than on most platforms and are tied to Vietnamese law. The agreement separately regulates even the account name and avatar: you may not take the names of state figures, terrorists or criminals, or the names of government bodies and international organizations without their permission, you may not impersonate other people or infringe intellectual property rights. An avatar must not contain violence, pornography, superstition, insults to national heroes and leaders, or religious images that incite hostility. Breaking the naming or avatar rules means blocking or irreversible deletion of the account without warning. A separate clause prohibits information directed against the state and public order.
How to grow
GapoWork has no "promotion" section and cannot have one: the space is closed, and there is no external audience or public search inside it. The platform does not offer an ad account.
The only mechanism resembling an "algorithm" is the feed: the platform states that it selects posts to match each employee's interests using artificial intelligence and machine learning (feed description). Exactly how it does this is not disclosed.
The internal "engagement growth" tools the platform offers instead of promotion are: organization-wide announcements, streams, open and anonymous questions, surveys and votes, thank-you posts, shared groups (same source). No built-in content analytics is described in publicly available materials; the statistics the platform writes about relate to tasks and their completion.
Path to monetization
GapoWork has no payouts to authors, and by the design of the product it cannot: this is a paid corporate service, and money flows from the organization to the platform.
The plans are published on the landing page for small and medium businesses:
- PREMIUM - 59 000 dong per account per month, 50 GB per account. The set includes unlimited tasks, working time tracking, surveys and approvals, four ready-made chatbots, a separate portal, meeting room booking, groups and chats, sending multimedia files, the library, organization-wide announcements, a personal page, posts and the feed, questions and answers, votes, thank-you notes, the organizational chart, a calendar and events, onboarding for new employees, Open API and data encryption for messages and on disk.
- BUSINESS - 99 000 dong per account per month, 100 GB per account: everything from PREMIUM plus single sign-on (SSO) with Microsoft Active Directory or your own system, and support with a response within 1-4 hours.
- ENTERPRISE - price on request, 100 GB per account: everything from BUSINESS plus integrations on demand, 24/7 support and assistance during onboarding.
The trial period is 7 days free (same source).
Tools and automation
Open API is declared as a feature of the PREMIUM plan and above (plans). gapowork.com has no developer subdomain, and the User guide section contains interface instructions rather than a description of methods. Endpoints, the authorization method and limits have to be requested from the platform.
Among ready-made integrations the platform names Asana for syncing task management and Zoom buttons directly in chat (feature description). Single sign-on with Microsoft Active Directory is available from the BUSINESS plan (plans).
The mobile apps are official: Android and iOS. In Google Play the developer also has a separate GapoWork On Premise build, for installation in the customer's own infrastructure.
Limits and rules
The legal framework is Vietnamese. The product operates under licence 222/GP-BTTTT of Vietnam's Ministry of Information and Communications, dated 27 May 2020 (security section), and the agreement refers directly to Vietnamese law and prohibits information directed against the state, national security and public order. The platform states that it has a content moderation system and a mechanism for detecting violations.
Data. In the security section the platform states: the infrastructure is distributed across the country, data on disks is encrypted, checks are carried out every six months, regular security audits are performed by the Vietnamese company VSEC, the system holds an "elevated trust" certificate from the national cybersecurity centre NCSC, client data is not passed to third parties without the user's consent, and an organization can change, delete and export its data at any time. The landing page additionally claims compliance with ISO 27001. All of these statements are the platform's claims about itself.
Content rights: under the agreement you grant the other members of your organization a worldwide, non-exclusive, royalty-free licence with the right to sublicense, covering the use of intellectual-property protected materials that you publish. Responsibility for content lies with whoever created it.
Who it's for
GapoWork suits a Vietnamese company that needs internal communications and a "digital office" in one place, especially with a large share of employees "in the field" - retail, finance, education, technical support: the platform highlights these industries separately (product site). It is also a reasonable option if an organization is looking for a local replacement for Meta's Workplace with data stored inside Vietnam.
GapoWork is not suitable for external SMM. There is no public audience here, no external search, no advertising and no content monetization. If you came looking for a Vietnamese social network to promote a brand, this entry will not help you, and it is more honest to say so directly than to describe a corporate messenger as a marketing channel.
Verified data
The checked data this deep dive rests on.
About the platform
the platform describes itself this way: «Văn phòng số tích hợp AI mang lại hiệu suất vượt trội - quản trị thông minh - tối ưu chi phí»
Self-description: this is the platform's claim about itself, not an independent assessment
source, checked 2026-07-28
Languages
the interface language of the home page: vi
The language is taken from the markup attribute, the versions from hreflang
source, checked 2026-07-28
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