Daraz
Platform · this deep dive is built from the official pages of the platform itself and of the tools that support it.
Overview
Daraz is a South Asian marketplace, part of the Alibaba group, operating in several countries at once. Its Pakistani storefront describes itself this way: “Pakistan's best online shopping store with more than 15 million products… with cash on delivery (COD)” — a claim the platform makes about itself, not an independent measurement.
Legally the platform insists that it is an intermediary: “we are only an intermediary and cannot be a party to transactions”; the sale contract is a bilateral contract between buyer and seller. The seller is responsible for the goods and for fulfilment, while the platform withholds a commission and provides the storefront, logistics and settlements.
For a seller, Daraz is interesting because of the Seller Center dashboard and the Daraz Open Platform — an API through which the catalogue, orders, logistics and promotions can be run from your own system. The platform describes it as a single platform for sellers from the five Daraz countries.
Who's here
Daraz does not publish audience figures. The only large-scale indicator it names itself is the assortment: more than 15 million products. That is a count of listings, not of people. The geography is named in the site footer: Pakistan, Bangladesh, Sri Lanka, Myanmar, Nepal — five country storefronts, each on its own domain.
Languages. The front page markup does not state an interface language (checked on 2026-07-28 at www.daraz.pk), and there are no hreflang links there. Yet the site itself offers a switcher with two options — UR / Urdu and EN / English — and part of the page came back in Urdu during our check. The language versions exist; they are simply not declared in the markup.
The legal anchoring is firm: the terms are governed by the law of the Islamic Republic of Pakistan, disputes are heard by the courts of Karachi, and all prices are stated in rupees and include GST.
Getting started
Seller registration begins off the site: to register, send an SMS reading “Daraz” space “Name” to the number 7575; after that the work happens in Seller Center, where you register products, receive orders and get payment into your account. The platform promises no listing fee, fast delivery and payouts on time — the last part is its promise, not contract terms.
Programmatic access is a separate track: a full development-cycle platform of APIs for exchanging the seller's data on products, orders, shipments and finance; a token is issued by the /auth/token/create method and renewed by /auth/token/refresh.
What you can publish
A listing is created in the dashboard: “Products” → “Add Products”, fill in the data and description and press “Submit”.
The programmatic route is richer: creating a product (/product/create), deleting and deactivating an SKU, the category tree and the attributes of a specific category, a brand directory, retrieving a product by ItemId or SellerSku, and the quality-control status of the items being listed. Photos have their own mechanic: images are transferred from a third-party site with the /image/migrate and /images/migrate methods, and the result is collected with /image/response/get — pictures are not uploaded directly but migrated by URL.
Content restrictions. The terms describe a "claimed — reviewed — taken down" procedure: the platform is not in a position to know the content of every product and every review and works on a claim, review and takedown basis; reselling Daraz goods for commercial purposes is strictly prohibited.
How to grow
Promotion on Daraz is above all discount mechanics, and all of them are available programmatically. The platform gives the seller three sets of methods: seller vouchers — creating, updating, activating and deactivating a promotion, adding and removing SKUs; free shipping — including the choice of SKUs, shipping options and regions; Flexi Combo — combined promotions with control over which products are included.
Working with reviews is also exposed through the API, but with a caveat about depth: the list of review identifiers can be retrieved only for the last 3 months; the list itself is then requested using it, and a seller reply can be sent to a buyer's review. The platform provides no "rating management" tools beyond the public reply — and that is right.
Built-in analytics are sparse: the /seller/metrics/get method returns the seller's indicators, including the positive rating, while messaging is handled by a separate set of methods — conversations, sending and recalling a message, marking as read. Daraz does not write about its ranking algorithm on public pages.
Path to monetization
Daraz does not pay for content: this is a trading platform, and the seller's income is sales minus commission.
The commission depends on the category, which the platform confirms, though it gives no rates on public pages: Daraz withholds a small commission percentage from the payment for your orders; the commission on each product depends on the category. Where to look for the exact figures is stated plainly: go into Daraz University from your seller account and open “Marketplace Commission Structure” — the whole list of percentages is there. That page requires a login.
The financial part of the API is terse — two methods: /finance/payout/status/get returns payout statements created after a given date, and /finance/transaction/details/get returns the seller's transaction details for a period. Neither payout frequency nor deductions are described in the public documentation. For those who do not sell but bring in buyers there is an affiliate program; its terms and rates are not published in the public part of the site.
Tools and automation
Daraz Open Platform is the main automation tool. On the date of our check the API catalogue was split into fourteen sections; the ones that matter to a seller: Product — 16 methods for working with the catalogue and images; Order — orders, line items, invoices and waybills, logistics data; Fulfillment — “packed”, “ready to ship” and “delivered” markers, shipping labels; Return and Refund — return orders, message history, refusal reasons; Logistics — 14 methods for delivery services; Seller — seller metrics and warehouses.
The platform promises developers SDKs in several languages, statistics on successful and failed calls in the panel, and a single account for all the group's platforms. The training track is Daraz University: the platform refers to it as the place holding the commission structure and seller guides; access is from the seller dashboard.
Limits and rules
- The platform is an intermediary. The contract is concluded between buyer and seller; Daraz is not liable for non-performance and is not obliged to resolve disputes, but has the right to refuse or cancel an order at any moment.
- Harvesting data from the site is prohibited. The licence does not include collecting and using product listings, descriptions and prices, or applying data mining, robots and similar tools. The official route to data is the API, not a scraper.
- Deals stay inside the platform. Offline payments and moving a deal to other platforms are prohibited, as are untruthful and fake reviews.
- Review depth in the API. The list of identifiers is available for 3 months only.
Who it's for
It suits a Pakistani seller with stock and a warehouse: entry is cheap (the platform promises no listing fee), logistics and cash on delivery are built in, and the whole cycle — from listing to return — is covered by the official API with no manual work in the dashboard.
It suits companies trading in several countries of the region: the account and the developer platform are shared across the five countries, so the integration is written once.
It does not suit you if you need predictable economics before launch: commission rates are published only inside the dashboard, and you cannot work out your margin without opening an account. It does not suit those who want to collect the platform's data from outside: the terms prohibit that outright. And it does not suit selling "around" the platform.
Verified data
The checked data this deep dive rests on.
About the platform
the platform describes itself this way: «Pakistan's Best Online Shopping Store with 15+ Million Products at Resounding Discounts in Karachi, Lahore, Islamabad All Across Pakistan with Cash on Delivery (COD). Pick Your Favorite Mobiles, Appliances, Apparels, & Fashion Accessories on Amazing Deals Exclusively Available at Daraz.pk.»
This is the platform's statement about itself, not an independent assessment
source, checked 2026-07-28
the platform defines itself as an intermediary: the sale contract is strictly a bilateral contract between buyer and seller, and Daraz is not a party to the transaction
The «Use of the site» section of the user agreement
source, checked 2026-07-28
Who's here
the platform reports more than 15 million products in the catalogue of the Pakistani storefront
The description in the front page markup; a claim by the platform, not an independent measurement
source, checked 2026-07-28
Where it is available. the storefronts operate in five countries: Pakistan, Bangladesh, Sri Lanka, Myanmar, Nepal
The «Daraz International» block in the footer; confirmed by the wording «sellers from the five Daraz countries» in the Open Platform documentation
source, checked 2026-07-28
Getting started
to register as a seller the platform suggests sending an SMS reading «Daraz» space «Name» to the number 7575; further work happens in Seller Center
The «How do I open my shop on Daraz?» questions and answers block
source, checked 2026-07-28
Promotion
three sets of promo methods are available to a seller: seller vouchers (9 methods), free shipping (11 methods) and Flexi Combo (9 methods) — creating, activating and deactivating a promotion and managing the SKU composition
The Seller Voucher API, Free Shipping API and Flexicombo API sections
source, checked 2026-07-28
Pricing
the platform claims that there is no listing fee, that delivery is fast and that payouts are on time
A claim by the platform about its own advantages, not a verified contract term
source, checked 2026-07-28
Daraz withholds a commission percentage from order payments; the rate depends on the product category; the «Marketplace Commission Structure» table is available in Daraz University from the seller dashboard
The existence of a category-based commission is confirmed; the rates themselves are behind a dashboard login and were not verified by us
source, checked 2026-07-28
Limits and restrictions
through the API the list of review identifiers is available only for the last 3 months; the list of reviews is requested using it and a seller reply is sent
The Product Review API section
source, checked 2026-07-28
Restrictions
the licence to use the site does not include collecting and using product listings, descriptions and prices, or applying data mining, robots and similar data extraction tools
The section on the licence to access the site
source, checked 2026-07-28
the buyer policy requires all deals to be completed inside the platform; offline payments and moving a deal to other platforms are prohibited, and Daraz bears no liability for such deals
Buyer Policy, the rules table
source, checked 2026-07-28
posting untruthful and fake reviews, as well as irrelevant, discriminatory or threatening content, is prohibited
Buyer Policy, the Post-Transaction section
source, checked 2026-07-28
Legal
the terms are governed by the law of the Islamic Republic of Pakistan; disputes are heard by the courts of Karachi; all prices are stated in rupees and include GST
The «Governing law» and «Pricing» sections
source, checked 2026-07-28
API access
Daraz Open Platform is described as an integrated full-cycle platform for APIs: programmatic exchange of a seller's data on products, orders, shipments and finance, and publishing apps for Daraz sellers
The portal's overview document; the text was read from the service address open.daraz.com/handler/share/doc/getDocDetail.json
source, checked 2026-07-28
the API catalogue is split into 14 sections: Product, Order, Finance, System, Logistics, Instant Messaging, Fulfillment, Return and Refund, Seller, Seller Voucher, Free Shipping, Product Review, Flexicombo, 3PV Seller
The list was read from the service address open.daraz.com/handler/share/apidoc/getApiCategoryMixed.json
source, checked 2026-07-28
the Product section has 16 methods: creating and deleting a product, deactivating an SKU, the category tree, category attributes, the brand directory, quality control status, transferring images with the /image/migrate and /images/migrate methods
Same source
source, checked 2026-07-28
there are two financial methods: /finance/payout/status/get (payout statements after a given date) and /finance/transaction/details/get (transaction details for a period)
The Finance section
source, checked 2026-07-28
Languages
Sources diverge: the front page markup states neither an interface language nor hreflang, but the site offers a UR / Urdu and EN / English switcher
source, checked 2026-07-28
Catalogue section: all similar See also: catalogue index · region: India and South Asia · scheduler comparison · find by situation · platform restrictions