BiP
Platform · this deep dive is built from the official pages of the platform itself and of the tools that support it.
Overview
BiP is a Turkish messenger owned by the operator Turkcell İletişim Hizmetleri A.Ş. Besides chats and calls it carries a section called "Keşfet" ("Discover") — a storefront of official services run by brands, government bodies, media and small businesses, backed by public API documentation, a management panel and a payment gateway.
For international SMM this is exactly what makes BiP interesting: it is a rare case of a national messenger whose business tooling is documented openly and in detail, down to error codes and maximum attachment sizes. If you work with a Turkish audience, BiP is the second most important channel after the global messengers, and the only one where a telecoms operator can zero-rate your audience's traffic.
The platform describes itself as a free communication platform built by Turkish engineers, running since 4 November 2013.
Who's here
The "About us" page states that BiP has millions of users across 192 countries — with no counting methodology disclosed and no country breakdown. This is the platform's own claim.
The one externally verifiable figure is the Google Play storefront: the app listing shows more than 100 million downloads, with Turkcell İletişim Hizmetleri A.Ş. as the developer. Downloads are not the same as an active audience, but the figure does not depend on the platform itself.
The core audience is Turkey and the Turkish-speaking diaspora: the home page interface is in Turkish, and the site as a whole exists only in a Turkish version. That said, the App Store listing names 32 interface languages, including Azerbaijani, Kazakh, Kyrgyz, Uzbek, Persian, Arabic, Russian and Ukrainian — a set that points at Turkic-speaking and Middle Eastern markets.
One distinct feature: the "About us" page notes that Turkcell and Vodafone subscribers on the İletişim Pass package use BiP without consuming mobile data. That is an operator privilege, not a property of the app.
Getting started
An account is tied to a phone number. The terms of use dated 6 May 2026 require you to supply a working number, to consent to receiving verification codes and to register again if you change your number; the minimum age is 13, or whatever the local law sets. The same document states that on registration the app regularly uploads the numbers in your address book.
Business presence works differently from the global messengers: you do not create a "business account" yourself. You have to apply for a corporate solution through the form on the partnerships page or write to the address given there — the page describes three scenarios: a closed channel for internal communications, a branded channel inside Keşfet, and an alternative sales channel.
A Keşfet service comes in one of three types, and this determines all the mechanics that follow: subscription-based (mass services appear in the catalogue, local ones only through search), non-subscription (the user writes to you directly and no subscribers accumulate), and closed-membership. Every service has its own HTML page inside the app, and a service becomes available to all users only after review by the BiP team.
What you can publish
The documentation lists the content types a service can send: text, photo, audio, video, sticker, "caps", location, divider line, contact, templated media message and document. Each has a numeric code — the full list is given in the "Content types" section.
The hard limits the platform publishes outright:
- text message — no more than 2048 characters;
- photo — from 1 byte to 20 MB, aspect ratio from 0.1 to 3, with a file link no longer than 512 characters that must be obtained through the BiP file service;
- video — also from 1 byte to 20 MB with the same limit on link length.
A service can belong to no more than two categories from a list that includes banking and finance, business and brands, sport, literature, public services, productivity, education, games, technology, health, everyday life, news, travel and food — the category list is published in the "Getting started" section.
For an ordinary user the platform offers "Durum" (statuses) that disappear after 24 hours, groups and channels; the features page separately mentions groups of up to 1000 members.
How to grow
The platform's own back office is BiP Panel. It provides broadcasts to subscribers, a view of incoming messages, reports and a chatbot editor — all of it is listed on the panel page.
The statistics are more detailed than you would expect from a national messenger. The reports section shows, for a chosen period, the number of subscribers gained and lost, the count of incoming and outgoing messages, the current total number of subscribers regardless of the filter, poll reports and a list of incoming messages with filters by date, encrypted number, content and type. Export is in Excel format.
Automation is assembled in the service management section: a welcome message for new subscribers, a separate greeting in chat, a message for when nothing matches a command, a system error message, an auto-reply to incoming media and a notification about taking part in a poll. The commands /merhaba and /yardım are created automatically when a service opens, and you need to rewrite their contents to suit you.
For ad formats and rates, the partnerships page sends you to a manager.
Path to monetization
The way to earn here is direct sales through the payment API.
The payment documentation lists the charging channels: a reserved charge to the operator account, a direct charge to the account, a bank card and an in-app purchase — each has its own channel code. The rules there are strict and clear: physical goods can be sold by card only, digital goods through in-app purchase, and charging to the operator account is available only to Turkcell subscribers. Selling physical goods through in-app purchases is expressly forbidden, card payment goes through 3-D Secure verification, and for now a single service can sell only one item through in-app purchase.
For an advertiser, monetization looks simpler: the partnerships page calls Keşfet an alternative sales channel where you can sell physical and digital goods using existing payment methods.
Tools and automation
There are three official interfaces, and they are split by task.
Keşfet API (TES) handles message sending: synchronous and asynchronous, delivery and read reports returned to the service's callback URL, user actions and subscriber management. The report arrives as JSON with a message identifier and a send time — structure examples are published in the documentation.
REX API is the bot interface. It is what parses an incoming message, matches each word against the configured commands and, when nothing matches, looks for a match against content tags. A developer can choose the "external link" reply type and process messages on their own server — the mechanics are described in the service management section.
Payment API serves sales. Requests go over HTTPS in JSON with basic HTTP authentication, and there are production and test environments — the environment addresses are given in the documentation.
Separately, Turkcell sells a corporate platform built on BiP infrastructure: an app under the organisation's own brand with its own logo and palette, message storage in the organisation's own data centre, closed groups, integrations with ERP and with system notifications — everything is listed on the corporate platform page.
Limits and rules
The platform describes broadcast quotas openly. Sending to all subscribers is subject to daily, weekly and monthly limits; a separate quota applies to sending to a filtered part of the audience; when a quota is exceeded the API returns result code 312. The actual quota values are evidently agreed individually.
A private exchange between a service and a user is possible only within a session that the user opens themselves: a message to the service, a subscription, or opening the chat history. A session lasts a limited time and a limited number of messages, after which a new message requires new activity from the user. In other words, cold outreach to arbitrary numbers is structurally impossible here.
There is a separate mechanism against flooding from users: the service administrator sets an interval and a message count, and when it is exceeded the sender is muted and their messages are not processed — with a single notification.
The legal framework is Turkish. The terms of use state that the service is provided by Turkcell İletişim Hizmetleri A.Ş., registered in Istanbul, and that the feature set may differ depending on your region and operator.
Who it's for
BiP suits you if your audience is in Turkey or in the Turkish-speaking diaspora, and especially if you work in the public sector, banking, retail or media: the Keşfet section was designed from the outset for national brands, TV programmes, government bodies and organisations, as the documentation puts it.
It suits companies that need a transactional channel with delivery and read reports and with payment right inside the conversation — the combination of a sending API, a bot platform and a payment gateway in one messenger is rare.
It does not suit you if you are counting on a quick self-service start: a Keşfet service only opens after review by the BiP team, and corporate solutions are sold through a manager. Nor does it suit creators looking for direct content monetization.
Verified data
The checked data this deep dive rests on.
About the platform
the platform describes itself like this: "BiP ile ücretsiz ve güvenli mesajlaşın, sesli ve görüntülü aramalar yapın. Kişisel gizliliğinizi koruyan, yerli ve yenilikçi bir platform."
This is the platform's statement about itself, not an independent assessment
source, checked 2026-07-28
the platform is owned by Turkcell İletişim Hizmetleri A.Ş.; running since 4 November 2013
source, checked 2026-07-28
Who's here
the platform claims millions of users in 192 countries; methodology not disclosed
The platform's own claim, not an independent measurement
source, checked 2026-07-28
the Google Play storefront shows more than 100 million downloads; developer Turkcell İletişim Hizmetleri A.Ş.
Downloads are not the same as an active audience
source, checked 2026-07-28
Getting started
logging in requires an account and a working phone number: «BiP kullanımı için üyelik oluşturmanız gerekmektedir. BiP'e kaydolurken gerçeğe aykırı beyanlarda bulunmamalı, mevcut telefon numaranızı kullanmalı ve numaranızı değiştirmeniz durumunda BiP'e yeni numaranız ile kaydolmalısınız.» (our translation: to use BiP you must create an account. When registering you must not make untrue statements, you must use your current phone number, and if you change your number you must register with BiP using the new one)
terms of use, the section «Üyelik» (membership). Neither a registration fee nor a check of documents is named in that section
source, checked 2026-08-07
logging in requires an account and a working phone number: «BiP kullanımı için üyelik oluşturmanız gerekmektedir. BiP'e kaydolurken gerçeğe aykırı beyanlarda bulunmamalı, mevcut telefon numaranızı kullanmalı ve numaranızı değiştirmeniz durumunda BiP'e yeni numaranız ile kaydolmalısınız.» (our translation: to use BiP you must create an account. When registering you must not make untrue statements, you must use your current phone number, and if you change your number you must register with BiP using the new one)
terms of use, the section «Üyelik» (membership). Neither a registration fee nor a check of documents is named in that section
source, checked 2026-08-07
Account and access
the minimum age is 13: «BiP'i kullanabilmek için en az 13 yaşında (veya ülkenizdeki kanunların, Hizmet'i ebeveyn veya vasinizin onayı olmaksızın kullanma yetkisini size tanıdığı yaşta) olmanız gerekir.» (our translation: to use BiP you must be at least 13 — or the age at which the laws of your country entitle you to use the Service without the consent of a parent or guardian)
terms of use, the section «Genel Şartlar / Yaş Sınırlaması» (general terms, age restriction). The document's publication date is 6 May 2026
source, checked 2026-08-07
Business terms
services in the Keşfet section come in three types: subscription-based (mass services appear in the catalogue, local ones only through search), non-subscription, closed-membership
source, checked 2026-07-28
a service becomes available to all users only after review by the BiP team
source, checked 2026-07-28
a service can belong to no more than two of 16 categories (banking and finance, business and brands, sport, literature, public services, productivity, education, games, technology, entertainment, health, everyday life, news, travel, food)
source, checked 2026-07-28
Turkcell sells a corporate platform built on BiP infrastructure: an app under the organisation's own brand, message storage in its own data centre, closed groups, ERP integrations
source, checked 2026-07-28
What you can publish
API content types: text, photo, audio, video, sticker, caps, location, divider line, contact, templated media message, document
source, checked 2026-07-28
Content
instant message translation is claimed for 106 languages
source, checked 2026-07-28
Analytics
BiP Panel shows, for a period, subscribers gained and lost, the number of incoming and outgoing messages, the current total number of subscribers, poll reports and a list of incoming messages with filters; export to Excel
source, checked 2026-07-28
How the money works here
to sell through a service you need not a private account but a legal entity: before payment can be connected, «Firma Bilgileri Tanımı — Satışı yapacak olan servis sahibi firmanın adı, adresi ve iletişim bilgileri» is required (our translation: definition of company details — the name, address and contact details of the company owning the service that will be selling)
the payment interface documentation. The same place lists the payment channels with their codes: charging with reservation to the subscriber's account (10), direct charge to the account (11), bank card (40), in-app purchase in the app store (50); only digital goods may be sold through in-app purchase, physical ones may not
source, checked 2026-08-07
corporate connection to the «Keşfet» section goes through an application: the business partnerships page contains a section «BiP Kurumsal Çözüm Başvurusu» with the words «BiP kurumsal çözüm başvurusunda bulunmak için tıklayınız» (our translation: click to apply for a BiP corporate solution)
the business partnerships page was read in full (1751 characters of visible text). It contains no conditions for applying, no requirements for the applicant and no review times — only the application button itself
source, checked 2026-08-07
Pricing
there is no monetary threshold: the platform is declared free, including running a channel. Verbatim: «BiP ücretsiz olarak sunulmaktadır.» (our translation from Turkish: BiP is provided free of charge) and «BiP'te kanal açarak takipçilerinizle çeşitli içerikler paylaşabileceğiniz ücretsiz bir iletişim ve yaşam platformudur» (our translation: it is a free communication and lifestyle platform where you can open a channel in BiP and share various content with your subscribers)
the platform's terms of use, with the date stamped in the document itself: «Yayın tarihi: 06.05.2026» (6 May 2026). The same place stipulates that internet access and its cost are the user's own concern: «BiP'i kullanmanız için gerekli internet erişimi ve bundan kaynaklanabilecek ücret ve sorumluluklar tarafınıza aittir»
source, checked 2026-08-07
Turkcell and Vodafone subscribers on the İletişim Pass package use BiP without consuming mobile data
source, checked 2026-07-28
Limits and restrictions
groups — up to 1000 members
source, checked 2026-07-28
group voice and video calls — up to 32 participants in HD
source, checked 2026-07-28
text message via the Keşfet API — no more than 2048 characters
source, checked 2026-07-28
photo via the API — from 1 byte to 20 MB, aspect ratio from 0.1 to 3, file link no longer than 512 characters
source, checked 2026-07-28
video via the API — from 1 byte to 20 MB, file link no longer than 512 characters
source, checked 2026-07-28
broadcasts are subject to daily, weekly and monthly quotas; when exceeded the API returns result code 312; the numeric quota values are not published
source, checked 2026-07-28
a private exchange between a service and a user is possible only within a session that the user opens themselves (a message, a subscription or opening the chat history); the session is limited in time and in number of messages
Cold outreach to arbitrary numbers is structurally impossible
source, checked 2026-07-28
Restrictions
minimum age — 13, or the age set by local law · the source is dated 2026-05-06
Terms of use dated 6 May 2026
source, checked 2026-07-28
API access
REX API — the bot interface: parses an incoming message against commands and, when nothing matches, looks for a match against content tags; the "external link" reply type with processing on your own server is supported
source, checked 2026-07-28
Payment API: charging channels — reserved charge to the operator account, direct charge to the account, bank card, in-app purchase; physical goods by card only, digital goods only through in-app purchase
source, checked 2026-07-28
Languages
the interface language of the home page: tr
The language is taken from the markup attribute, the versions from hreflang
source, checked 2026-07-28
the App Store listing names 32 interface languages, including Azerbaijani, Kazakh, Kyrgyz, Uzbek, Persian, Arabic, Russian and Ukrainian
source, checked 2026-07-28
Catalogue section: all similar See also: catalogue index · region: Middle East · scheduler comparison · find by situation · platform restrictions